Credit: via Universal Orlando Resort

Universal Orlando is holding space for an updated shopping adventure delving into the magical world of Oz debuting this week, providing some fantastical cross-promotion for the upcoming film Wicked: For Good.

Starting Friday, Oct. 31, the  “Wicked: The Experience” shop at Universal will get some big upgrades,  with an ozmopolitan collection of new film props, photo ops, exclusive merchandise and more, inspired by second installment in the Wicked film series, out Nov. 21.

Guests can explore immersive spaces along the yellow brick road, inspired by locales in the Land of Oz, like the Emerald City and Shiz University, brought to life with scenic design and film costume replicas.

A variety of themed bites, beverages and  treats, such as the Yellow Road Shake with Dulce de Leche ice cream and the Wizards Elixir Shake with Mint Chocolate Chip ice cream at Schwab’s Pharmacy ice cream shop, will be available throughout the resort as well.

Entry to the experience is free with purchase of a park ticket.

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