ORLANDO, Fla. – A huge crowd gathered outside The Mall at Millenia in Orlando on Saturday for the release of the Pop Royal brand of Swatch watches.
The store closed early on Saturday because of concerns about crowd control.
Seven other Swatch stores in the U.S. closed early Saturday because of the crowds.
“Today’s Bioceramic Royal Pop Collection launch saw extraordinarily high demand.
Some of our stores had to be closed in accordance with our security staff and local authorities to ensure a safe environment for everyone.
We remind you that the Royal Pop Collection is not a limited edition”
-Swatch
There were also long lines at Swatch stores in Europe.
In a press release announcing the new line of Pop Royal watches, Audemars Piguet and Swatch called it, ” a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This collection, titled Royal Pop, draws inspiration from Pop Art, an artistic movement that transforms everyday pop culture imagery into vibrant, colorful and energetic works of art.”
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