Other notables from the Sunshine State include more than 100 new hotels under construction, and expanding infrastructure like Brightline. The train now goes from Orlando to Miami with several stops along the way.
Meanwhile Florida’s iconic theme parks “are doing a great job of keeping up with the trend to immersive experiences,” said Griffin.
No matter what, Florida “is still the reliably fun destination that Canadians know and love,” he added.
More takeaways from Griffin …
Favourite weekend getaway: “Get on an airboat and see the Everglades. Swim with the manatees in Crystal River. Head to St. Augustine, where it feels like you’re going back in time.”
Hidden gem: “The middle of Florida. The Panhandle. Walk along the main streets, with all their shops and restaurants, they’re fantastic.”
Must-try local Florida dish? “A Cuban sandwich – and there’s a fun rivalry over the Cuban sandwich between Tampa and Miami.”
Recommended three day itinerary for Canadians: “A different city a day. You could do Miami, Tampa and Orlando. Or spend three days driving the Panhandle.”
Message for Canadian travel advisors: “We’re here to help you know what to do, to develop new packages, and we definitely encourage people to move around the state.”
Lead image caption: Bryan Griffin, CEO, VISIT FLORIDA at IPW 2026 in Fort Lauderdale (photo courtesy Annie Cicvaric)