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Summer is just around the corner, but there’s still time to book that much‑needed vacation. This year, summer travel is taking a turn—away from packed itineraries and toward destinations that feel relaxed, refined, and rich with experiences. Teaming up with VISIT FLORIDA, national travel expert Kendra Thornton is spotlighting where travelers are heading in 2026 and why the Sunshine State remains a top choice for a fresh, easy-to-plan escape.



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“Travelers are craving trips that help them slow down,” says Thornton. “Florida really delivers on that, especially in places like Naples, Marco Island, and the Florida Keys, where luxury meets laid-back coastal charm.”

Beyond the well-known beaches, travelers are also discovering unexpected sides of Florida. From remote island parks to underwater hotel experiences and lesser-known coastal towns, Thornton says curiosity is driving travel decisions. “People want to feel like they’ve discovered something new—even in a destination they thought they already knew.”

What’s fueling Florida’s buzz this summer? New resorts, revitalized dining scenes, and seasonal events are giving travelers fresh reasons to book. “There’s a sense of renewal across the state,” Thornton explains. “Whether it’s a newly opened waterfront resort or a food scene that rivals major cities, Florida feels exciting again.”

For those craving adventure, Thornton encourages travelers to look beyond the beach chair. “Kayaking through mangroves, snorkeling coral reefs, or exploring natural springs offers a whole new perspective,” she says. “These experiences are memorable, immersive, and often overlooked.”

From upscale coastal escapes to hidden natural wonders, Florida’s summer travel offerings are all about balance—luxury without the stress, adventure without the crowds. For planning tips, destination ideas, and more inspiration, visit Florida Vacations, Travel & Tourism Guide | VISIT FLORIDA.