The Opportunity
This is not a traditional social media manager role.
We’re looking for someone who understands how to build audiences.
Someone who can spot a compelling story, identify the right angle, package it into engaging content, and consistently create videos people want to watch and share.
You’ll work closely with Refresh Miami’s leadership team to transform founder stories, startup news, podcast interviews, events, and ecosystem trends into high-performing content across LinkedIn, Instagram, X, and YouTube Shorts.
The ideal candidate combines strong storytelling instincts with a growth mindset. They understand content strategy, video production, editing, analytics, and audience development.
What Success Looks Like
Success in this role is measured by:
Growing Refresh Miami’s social audience
Increasing newsletter subscribers sourced from social channels
Growing awareness of Refresh Miami and the Miami tech ecosystem
Expanding the reach of The Miami Tech Pod
Increasing engagement across our content
Creating more visibility and value for partners and sponsors
Responsibilities
Content Strategy & Audience Growth
Develop and execute Refresh Miami’s short-form content strategy
Identify stories, trends, founders, and moments worth capturing
Build a repeatable content engine around our news coverage, events, and podcast
Continuously test new formats, hooks, and content ideas
Use analytics and audience insights to improve performance over time
Video Production & Editing
Film content at select Miami tech events and community gatherings
Capture behind-the-scenes footage, founder interviews, and ecosystem moments
Edit short-form videos optimized for each platform
Repurpose podcast interviews into engaging clips
Create content that feels native to LinkedIn, Instagram, X, and YouTube Shorts
Content Publishing
Write compelling hooks, captions, and calls-to-action
Manage publishing schedules across platforms
Ensure content is optimized for reach, engagement, and conversion
Maintain a consistent publishing cadence
Reporting & Optimization
Track audience growth and engagement metrics
Provide monthly performance reports and recommendations
Identify what content is working and where opportunities exist
Recommend adjustments based on platform trends and audience behavior
What We’re Looking For
Demonstrated experience growing social media audiences through organic content
Strong portfolio of short-form video work
Exceptional storytelling and content instincts
Experience filming and editing content independently
Strong understanding of LinkedIn, Instagram Reels, X, and YouTube Shorts
Ability to identify compelling moments and transform them into engaging content
Comfortable working independently and moving quickly
Strong communication and project management skills
Ability to balance creativity with data-driven decision making
Bonus Points
Experience working with media brands, newsletters, podcasts, or creator-led businesses
Experience covering startups, venture capital, technology, or entrepreneurship
Familiarity with the Miami startup ecosystem
Experience growing newsletter subscriptions through social media
Experience creating content for founders, investors, or business audiences
Logistics
Contract / Freelance
Part-time (approximately 10–15 hours per week)
Miami-based preferred
Must be available for occasional in-person filming at events, podcast recordings, and community gatherings
Flexible schedule
Expected Deliverables
On average, we expect:
20–30 short-form videos per month
Coverage of 1–2 Refresh Miami events per month
Clips from every podcast episode
Weekly publishing cadence across key platforms
Monthly analytics and growth review
How to Apply
Please send:
A short introduction about yourself
Examples of social accounts you’ve personally helped grow
Examples of short-form videos you’ve created and edited
Links to your portfolio or relevant work
Your availability and compensation expectations
In addition, please answer the following:
What are three content ideas you would create immediately for Refresh Miami
What are three things you would change about our current social strategy
Create one sample short-form video using existing Refresh Miami content and explain why you chose that approach.
We’re less interested in resumes and more interested in seeing how you think, create, and grow audiences.
Refresh Miami is an equal opportunity employer.