The beauty business isn’t just skin deep. It’s a multi-billion-dollar industry that boasts numerous dedicated trade shows throughout the year.
One of them, Premiere Orlando hosted for its 32nd edition May 30-June 1 at the Orange County Convention Center, welcoming 54,500 attendees, a 5% increase year over year.
The three-day trade show is where beauty professionals and students from all sectors of the industry come to discover new opportunities, build relationships, refine their craft, and shape the future of their careers.
The 2026 event featured 547 exhibitor booths—a 10% increase in exhibitors year over year—across 166,000 square feet, including 150-plus brands making their debut at this year’s event.
Premiere Orlando hosted for its 32nd edition May 30-June 1 at the Orange County Convention Center. Photo: Courtesy of Premiere Orlando
Programming included more than 900 educational sessions, such as classes, workshops, and stage presentations. Photo: Courtesy of Premiere Orlando
Premiere Show Group’s events are organized by USA Beauty LLC, a joint venture between Informa Markets (TSNN’s parent company), BolognaFiere, and the Professional Beauty Association (PBA). USA Beauty LLC also operates the Cosmoprof North America events held annually in Las Vegas and Miami.
The 2025 edition of Premiere Orlando attracted 52,000 professionals and students and 500 exhibitors and ranked 105th on TSNN’s 2025 list of the top 250 trade shows.
The global beauty industry is projected to reach approximately $590 billion by 2030, growing at a steady 5% annually, according to McKinsey & Company.
Leading brands across hair, nails, spa and wellness, makeup, lashes and brows, and barbering were on the show floor. Photo: Courtesy of Premiere Orlando
Attendees were able to indulge in hands-on demonstrations. Photo: Courtesy of Premiere Orlando
This year’s Premiere Orlando attendees were able to discover and shop innovative products from names such as bumble & bumble, Kevin Murphy, Kiara Sky Professional Nail, Living Proof, O&M, OUAI, Panasonic, Brosh, Mizutani Scissors, and Chaun Legend Professional Nails, in addition to other leading brands across hair, nails, spa and wellness, makeup, lashes and brows, and barbering.
Programming included more than 900 educational sessions, such as classes, workshops, and stage presentations, alongside sessions led by talent including Jenny Bui, Nikki La Rose, Bee de la Cruz, Josh OP, and Ally Nicole, among others. Plus, the redesigned main stage offered improved views and an enhanced layout.
New this year, The Color Salon spotlighted the artistry of hair color through education and live demonstrations featuring top educators such as Cynthia Lumzy, Larisa Love, and Patricia Nikole.
The Color Salon spotlighted the artistry of hair color through education and live demonstrations. Photo: Courtesy of Premiere Orlando
Among the most anticipated main stage sessions was an appearance by Jessi Draper, star of ‘The Secret Lives of Mormon Wives,’ alongside her mother Diana Draper and sister Kiera Draper. The trio drew standing-room-only crowds as they shared the story behind building their successful beauty brand, JZ Styles. Photo: Courtesy of Premiere Orlando
Attendees were also able to enter competitions to go head-to-head with other top professionals during the pro and student barber battles, powered by L3VEL3 and sponsored by JRL, and Nailympia, the world’s leading nail competition, where top nail artists showcased their creativity and technical expertise. This year, Nailympia was powered by Scratch magazine and sponsored by Billionaire Nail.
Beyond the show floor, charitable nonprofit foundation Beauty Changes Lives hosted its annual BCL Gala, in collaboration with Premiere Orlando, and PBA’s North American Hairstyling Awards honored excellence across hair, makeup, education, and team-based artistry.
Premiere Orlando 2027 will be held June 5-7, 2027, at the Orange County Convention Center. Premiere San Antonio will be held August 30-31, 2026, at the Henry B. González Convention Center and Premiere Columbus will take place October 11-12, 2026, at the Greater Columbus Convention Center.