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GAINESVILLE, Fla. – The Florida High School Athletic Association (FHSAA) announced a new partnership with Suncoast Credit Union to enhance financial literacy programming for student-athletes across Florida.
As the Official Credit Union of the FHSAA, Suncoast Credit Union will provide financial education resources designed to empower students with critical life skills—helping them make informed decisions about money management, budgeting, saving, and planning for their future. This collaboration aligns with FHSAA’s mission to develop well-rounded leaders both on and off the field.
Through workshops, digital tools, and school-based initiatives, Suncoast Credit Union will support students, parents, and coaches with practical guidance to navigate financial challenges at every stage of life. By building confidence and responsibility in financial matters, the program equips student-athletes with knowledge that extends far beyond their playing days.
In addition to its educational initiatives, Suncoast Credit Union will receive prominent presence at FHSAA State Championship events statewide, engaging directly with fans, athletes, and communities to celebrate the spirit of high school sports. This partnership will also extend beyond the field through their support as a Founding Partner of the newly established FHSAA Community Program – an initiative designed to help the Association give back to its member schools and local communities during times of need. “Our credit union believes in the promise of youth, and we believe these athletes can benefit by learning how money works to build a foundation for financial well-being in the game of life,” said Bob Hyde, Vice President of Community Impact for Suncoast Credit Union. “Helping students learn before the stakes are too high, fulfills our mission to improve our members lives and the communities we serve. A financially educated young person is better able to build a meaningful life which benefits us all,” he added.
“High school athletics are about preparing young people for success in life—not just in sports,” said FHSAA Executive Director Craig Damon. “Through this partnership, Suncoast Credit Union will not only provide our student-athletes valuable financial literacy resources that they can use for a lifetime but will also have a visible impact at our state championship events and in our communities across Florida. As a Founding Partner of our new FHSAA Community Program, Suncoast is helping us ensure that we can support our members and communities when they need us most.”
About Suncoast Credit Union
Suncoast Credit Union is the largest credit union in the state of Florida, the 8th largest in the United States based on membership, and the 10th largest in the United States based on its $19.2 billion in assets. Chartered in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 78 full-service branches and serves more than 1.3 million members across Florida. As a community credit union, anyone who lives, works, attends school, or worships in Suncoast Credit Union’s service area is eligible for membership. In 2021, Suncoast Credit Union’s field of membership was expanded to include public K-12 teachers, college educators, and educational support staff from all of Florida’s 67 counties. Suncoast is passionate about community support. Since its founding in 1990, the Suncoast Credit Union Foundation has raised and donated more than $55 million to organizations and initiatives that support the health, education, and emotional well-being of children in the communities that the credit union serves. For more information, visit suncoast.com or follow us on social media: Facebook, LinkedIn, Twitter, and Instagram.
About the FHSAA
For over a century, the Florida High School Athletic Association (FHSAA) has served as the governing body for interscholastic athletics in the state of Florida. The FHSAA sanctions and oversees competition in more than 30 sports, providing over 850 member schools and over 800,000 student-athletes the opportunity to compete at the highest level. With a mission to promote education, leadership, sportsmanship, and fair play, the FHSAA ensures that high school athletics enrich the lives of students while uniting communities across the state. Learn more at www.fhsaa.com.