A sports technology company co-founded by golf stars Tiger Woods and Rory McIlroy is set to relocate its headquarters to downtown Orlando after city leaders approved a package of economic incentives Monday.The Orlando City Council approved a Strategic Targeted Recruitment Incentive for Valued Employment (STRIVE) agreement with TMRW Sports, supporting the company’s move from Winter Park to Orlando. During a separate Community Redevelopment Agency meeting, commissioners also approved a $390,000 High Wage, High Value Job Creation incentive tied to the relocation.TMRW Sports plans to relocate 70 existing employees to downtown Orlando and create an additional 125 new jobs over the next five years, bringing a total of 195 positions to the city. According to city documents, the relocated jobs have a median annual salary of $135,000, while the newly created positions will have a median salary of $136,641.50. The company also plans to invest an estimated $11 million to build out an existing building for its new headquarters. City officials said TMRW considered several other locations for the project, including Stamford, Connecticut; Manhattan, Westchester and White Plains, New York; and Charleston, South Carolina. Under Orlando’s STRIVE program, the city approved performance-based incentives of up to $341,250 over eight years. The payments are contingent upon TMRW Sports meeting its job creation and wage commitments, as well as future City Council budget appropriations. During the CRA meeting, Commissioner Shan Rose said she wants to ensure Orlando residents have opportunities to benefit from the new high-paying jobs, encouraging community outreach and engagement as the company expands downtown.TMRW Sports is a sports, media and technology company that develops technology-driven sports and entertainment experiences. The company launched TGL presented by SoFi, the indoor golf league co-founded by Woods and McIlroy, and is also developing additional ventures, including WTGL and the NFL Flag Football League. Its operations include live event production, globally televised broadcasts, proprietary sports technology and digital media production. City staff recommended approving the agreement because of the company’s commitment to bringing 195 high-wage jobs to Orlando, investing $11 million in capital improvements and choosing Orlando over several competing markets. Officials also said the project has the potential to generate additional job growth and investment beyond the initial five-year commitment.

ORLANDO, Fla. —

A sports technology company co-founded by golf stars Tiger Woods and Rory McIlroy is set to relocate its headquarters to downtown Orlando after city leaders approved a package of economic incentives Monday.

The Orlando City Council approved a Strategic Targeted Recruitment Incentive for Valued Employment (STRIVE) agreement with TMRW Sports, supporting the company’s move from Winter Park to Orlando. During a separate Community Redevelopment Agency meeting, commissioners also approved a $390,000 High Wage, High Value Job Creation incentive tied to the relocation.

TMRW Sports plans to relocate 70 existing employees to downtown Orlando and create an additional 125 new jobs over the next five years, bringing a total of 195 positions to the city. According to city documents, the relocated jobs have a median annual salary of $135,000, while the newly created positions will have a median salary of $136,641.50.

The company also plans to invest an estimated $11 million to build out an existing building for its new headquarters. City officials said TMRW considered several other locations for the project, including Stamford, Connecticut; Manhattan, Westchester and White Plains, New York; and Charleston, South Carolina.

Under Orlando’s STRIVE program, the city approved performance-based incentives of up to $341,250 over eight years. The payments are contingent upon TMRW Sports meeting its job creation and wage commitments, as well as future City Council budget appropriations.

During the CRA meeting, Commissioner Shan Rose said she wants to ensure Orlando residents have opportunities to benefit from the new high-paying jobs, encouraging community outreach and engagement as the company expands downtown.

TMRW Sports is a sports, media and technology company that develops technology-driven sports and entertainment experiences. The company launched TGL presented by SoFi, the indoor golf league co-founded by Woods and McIlroy, and is also developing additional ventures, including WTGL and the NFL Flag Football League. Its operations include live event production, globally televised broadcasts, proprietary sports technology and digital media production.

City staff recommended approving the agreement because of the company’s commitment to bringing 195 high-wage jobs to Orlando, investing $11 million in capital improvements and choosing Orlando over several competing markets.

Officials also said the project has the potential to generate additional job growth and investment beyond the initial five-year commitment.