“We always know the farmer, their soil, and the practices they’re using,” Mateo said. “Our mission is to help rebuild the food system by making truly transparent, nutrient dense, responsibly raised food accessible to every community.”
The St. Pete location will offer seasonal organic produce, grass-fed and pasture-raised meats, and a wide selection of raw dairy products, including milk, cheese, butter, kefir, and yogurt.
The larger store will also carry an expanded selection of pantry staples, supplements, household essentials, and freshly baked organic sourdough bread and pastries.
Mateo’s sister, Belen Barbagelata, said the goal is to simplify shopping for customers looking for clean ingredients.
“When you enter our store, you don’t have to read every label,” she said. “We’ve already done that work. Everything meets our standards: no seed oils, no refined sugars, no ultra-processed foods. Only clean, organic ingredients.”