Buc-ee’s and a strange Orlando-area business have now settled after a lawsuit was filed last year over “knockoff” beaver merchandise, according to court records obtained by News 6. (Public Record)
ORANGE COUNTY, Fla. – Buc-ee’s and a strange Orlando-area business have now settled after a lawsuit was filed last year over “knockoff” beaver merchandise, according to court records obtained by News 6.
What the case was about
Buc-ee’s accused Prometheus Esoterica — an Orlando-area oddities shop — of using Buc-ee’s branding on merchandise, including the well-known beaver logo, in a way that could mislead customers about an affiliation.
What the settlement document says (key points)
The parties stipulated in the filing that:
Buc-ee’s has long used the BUC-EE’S mark and beaver logo and has grown to 50+ stores across several states, including Florida.
Prometheus Esoterica sold items (including t-shirts and decals) featuring the beaver logo, both online and in-store, with prior knowledge of Buc-ee’s marks.
Examples provided in the lawsuit of merchandise that Prometheus Esoterica reportedly advertised featuring the Buc-ee’s beaver logo (Public Record)
The document characterizes the conduct as trademark violations, including infringement/counterfeiting and related claims.
What Prometheus Esoterica is now barred from doing
The injunction permanently prohibits the defendant from:
Using Buc-ee’s trademarks (or anything confusingly similar) on merchandise or otherwise
Assisting others in using the marks or attempting to evade the order through business or entity changes
What happens next (compliance + enforcement)
Under the settlement, the defendant must:
Destroy all items and materials bearing the marks and remove related postings or ads.
File a sworn compliance report within 30 days.
Each side covers its own fees, but violations can trigger additional enforcement—including potential attorneys’ fees and contempt proceedings.
You can read through the full settlement below:
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About the AuthorAnthony Talcott headshotAnthony Talcott
Anthony, a graduate of the University of Florida, joined ClickOrlando.com in April 2022.