The Tampa Bay Rays’ stadium deal will bring more than a new ballpark to the Hillsborough College campus.
The team is planning an entire mixed-use development around the stadium, an area the Rays plan to call “Champions Quarter,” with a vision that includes office space, shops, housing and entertainment.
But exactly what that development will look like, how much it will cost and when it will be completed remain open questions.
Economic development expert John Boyd said mixed-use development surrounding professional sports venues has become increasingly important to teams.
“Franchises now view the mixed-use real estate as fundamental to their business model. It’s no longer just the ticket sales and merchandise and TV deals,” Boyd said.
The Rays estimate the mixed-use development could generate $23.6 billion in direct economic impact over 30 years, plus another $15 billion in indirect impact.
The development is also important to the public financing plan for the stadium district. Although public dollars won’t fund the mixed-use space, the city and county are banking on a share of future property-tax growth from the broader district, meaning the amount of taxable development built around the stadium matters.
But the final agreement approved Friday does not spell out a minimum amount of mixed-use development, minimum taxable value or deadline for completion.
“The mixed-use was purposefully left out of the deal approved last week to give greater flexibility for financing options for the Rays as well as permitting and zoning flexibility,” Boyd said.
For some Hillsborough College students already on the campus, the prospect of new development is exciting.
“It’s a lot of business opportunities, new jobs for sure, bring a new, make this area more alive,” student Chase Nichols said. “For sure restaurants, stores, maybe a new gym, honestly that’d be pretty cool.”
Others hope the development leaves room for local businesses.
“Maybe we could have some local businesses show up and have pop-ups so we can have actual spotlights on people that matter, instead of more corporations, more garbage, honestly,” said student Shai Kleiner, who opposes the stadium deal entirely.
As for when Champions Quarter could begin taking shape, relocation of Hillsborough College buildings will start immediately. Boyd said he expects the district development plan to be fast-tracked as well, with significant development in place by the stadium’s planned opening in 2029.
“Will the total build-out be complete? Maybe not, but I would expect significant mixed-use development to be in place,” Boyd said.