It has been a busy and productive week for Fort Lauderdale United FC, both on the pitch and in the boardroom. The club has announced two significant corporate partnerships aimed at bolstering its community footprint and sustainability, while newly acquired defender Kelsey Oyler picked up league-wide recognition for her standout performances.
Here is a look at the latest updates surrounding the club:
Fort Lauderdale United FC continues to prioritize sustainability and community impact, announcing on September 4 that mainelove has joined as the club’s Official Water and Hydration Partner.
The partnership is designed to support the hydration needs of the club’s athletes while promoting environmentally responsible practices. For mainelove, a brand rooted in clean hydration and positive change, the collaboration serves as a gateway to connect with South Florida’s passionate soccer fanbase.
“We believe the choices we make should support both the performance of our athletes and the communities we represent,” said Tommy Smith, Founder and Chairman of Fort Lauderdale United FC. “mainelove’s commitment to clean hydration, sustainability, and environmental responsibility strongly aligns with our values.”
Jen Millard, CEO and Co-Founder of mainelove, echoed those sentiments, noting the partnership helps the brand support the growth of professional soccer in South Florida while aligning with a club that shares its commitment to community and meaningful experiences.
Just days prior to the mainelove announcement, Fort Lauderdale United FC revealed a multi-faceted partnership with Affiniti, naming the financial operations platform as an Official Kit Partner.
The Affiniti brand will be featured prominently on the team’s official kits, throughout Amerant Bank Field, and across broadcasts and digital platforms. Beyond the visual branding, the partnership aims to empower the South Florida small business community. Affiniti provides a comprehensive financial platform tailored for small and medium-sized businesses, integrating banking, cards, expense management, and workflow automation.
Sahil Phadnis, President and Co-Founder of Affiniti, noted that the relationship grew naturally from his existing business ties with Tommy Smith. “When he brought this opportunity to us, partnering with Fort Lauderdale United FC was an easy decision,” Phadnis said. “Together, we can put real financial tools in the hands of the owners and families who keep this region running.”
Smith emphasized that the agreement transcends standard sports sponsorships: “This partnership is about much more than a logo on our jersey. Affiniti understands the entrepreneurs and small businesses that help drive South Florida forward.”
On the field, the club’s defensive investments are already paying dividends. Defender Kelsey Oyler was officially named to the Gainbridge Super League: August Team of the Month on September 3.
Oyler, who joined Fort Lauderdale United in the offseason after spending a season with Spokane Zephyr FC, has made an immediate and commanding impact on the club’s back line. Her defensive consistency during the opening month of the 2026-27 campaign earned her well-deserved league recognition as the club looks to build momentum early in the season.