“From the beginning, our partnership with Inter Miami CF has been about creating something meaningful that extends well beyond the field,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “Over the past two years, we’ve become deeply engaged across the organization, from supporting First Team players to connecting with Academy athletes at an important stage in their development. This renewal gives us the opportunity to build on that foundation while bringing the relationship even closer to our guests through new experiences, including the launch of Miami Vice in our South Florida cafés. As two brands born in Miami and growing far beyond it, we share a strong sense of place, community and ambition, and we’re excited about everything we can continue to build together.”
The renewal comes during a period of significant national growth for Pura Vida Miami. When the partnership with Inter Miami CF was first announced in 2025, Pura Vida Miami had more than 30 locations across Florida and New York. Today, the brand has grown to more than 50 locations across Florida, New York, California, Maryland, Virginia, District of Columbia, and New Jersey, evolving from a single Miami Beach café into a multi-state lifestyle brand while remaining deeply rooted in the community where it was founded in 2012.
As Pura Vida Miami continues to grow beyond South Florida, its renewed partnership with Inter Miami CF reinforces the connection between two homegrown brands that share deep ties to the city and continue to bring Miami’s influence to audiences well beyond it.