Businesses can access a multitude of digital tools to boost their visibility, but printed marketing collateral remains a strong tactic to grow brand awareness.
More than just “swag,” marketing collateral references customer- or consumer-facing materials. Salesforce offers this simple definition: “Marketing collateral is any digital or printed material that communicates a company’s brand, products or services to potential and existing customers.” Meanwhile, HubSpot notes that “marketing collateral encompasses all the branded materials and content assets that support your sales and marketing efforts.”
Priority Marketing is an industry leader in the design and production of marketing collateral. In fact, the firm’s printed pieces have won hundreds of local, state, national and even international awards through prestigious organizations like the American Advertising Federation, Florida Public Relations Association and Printing Industries of America.
Compelling, creative designs capture attention. And attention generates additional website visits, social media follows and foot traffic. And ultimately, that extra exposure translates higher sales volume. In the case of nonprofits, additional exposure leads to more donations and an increase in volunteers.
Businesses that invest in printed marketing collateral are investing in their brand.
VIEW: Priority Marketing’s Creative Services
Types of printed marketing collateral
Printed marketing collateral is something tangible. You can hold it. You can read it. You can engage with it. And if it’s done right, your audience will remember it.
Below is a list of printed marketing collateral that Priority Marketing produces for its for-profit and nonprofit clients:
Signature Materials
Resource Guides/Directories
Direct Mail
Trade Shows
Product Packaging
Signage
Stationary and Paper Products
Promotional Products (aka “swag”)
Takeaway items listed under “Signature Materials” are especially important because individuals can read them at a later date when they have more time to digest the information. These are especially important for potential donors, investors and policymakers to truly understand an organization.
Check it out: Priority Marketing’s Print Design Portfolio
Five collateral examples
Below are five examples of printed marketing collateral from Priority Marketing’s online portfolio.
Healthcare Network
Priority Marketing designed a case for support through Healthcare Network’s capital campaign for a new community health center in the Orangetree community of Collier County. The collateral piece provided background on the project and was intended to convince donors to support the initiative.
VIEW: Case for Support
Brandon Flaherty Yachts & Brokerage
Priority Marketing designed a large lifestyle tri-fold to persuade high-net-worth individuals to consider purchasing a yacht. The collateral also was meant to educate potential customers about the benefits of trusting Brandon Flaherty Yachts & Brokerage.
VIEW: Brochure
Horizon Foundation
Priority Marketing partnered with Horizon Foundation to produce a 36-page Annual Review book summarizing the organization’s accomplishments and region’s roadmap for economic success. Packed with statistics, the full-color book is a resource guide for investors, community members, political leaders and media.
VIEW: Annual Review
Premier Mobile Health Services
Priority Marketing produced an 8-page Impact Report that presented Premier Mobile Health Services’ year-end recap in a concise, visually appealing mini-magazine. It included stories of impact alongside updates about programs and services, recognition of donors and sponsors, and acknowledgments.
LINK: Impact Report
Conservancy of Southwest Florida
Priority Marketing envisioned and designed event invitations for Conservancy of Southwest Florida’s annual Magic Under the Mangroves signature fundraising event. In addition to the invitation, the package included a return envelope, list of event committee members and event sponsorship information.
VIEW: Event Invitation
A note of AI caution
Artificial intelligence is reshaping many industries, including graphic design. However, there is no substitute for highly trained, experienced designers like the creative team assembled at Priority Marketing. Here’s why:
Inexpensive, or free, online design generators dispense impersonal, templated and basic results. They are not customized to your business.
Online programs often do not provide you with exclusive rights to the designs. That means you don’t own it, something in the fine print that businesses often overlook.
AI platforms struggle with consistency, so designs may lack a uniform look or messaging.
Priority Marketing’s designers spend time understanding your business, culture, values, target audience and competition. Then, they develop a unique visual identity to provide a framework that integrates marketing, advertising and public relations collateral into a cohesive line. Senior Art Director Christi Finger and Art Director Kate Kintz both shared their graphic design insights in Agency Access features.
High-quality marketing collateral doesn’t just tell a story… it tells your story. Collateral is a significant component of branding, one that leaves a lasting impression that distinguishes your brand from the competition.
WATCH: How marketing collateral can support your brand
Do you need a high-achieving marketing firm that designs and produces marketing collateral for clients across industries? Please give us a call today at 239-267-2638 or send an email to info@PriorityMarketing.com.
VIEW: Our Creative Portfolio