7 PM — Developing with Differentiation
Branding, Design, Amenities & the Next Generation of South Florida Living
The closing panel featured Allie Eichner (Continuum Company), Spencer Morris (Allen Morris Co.), Jay Roberts(Prosper Group), Louis Birdman (One Thousand Group), Inigo Ardid (Key International) and Fred Zutel (Lockton Insurance).
Morris discussed the importance of provenance and the increasingly detailed way buyers evaluate a new development. Beyond a project’s initial impression, buyers want to understand how it will live day to day, the quality of its finishes and how a residence can accommodate their needs. He noted that some buyers are combining units, reflecting demand for homes tailored to the way they want to live.
Roberts spoke about his newly revealed Bugatti Residences, while Birdman discussed distinctive amenities, including helipads, and the role of architectural design in setting a project apart. Ardid explored how a brand can add value to a building while emphasizing that branding is not the most important factor in a project’s success.
Across the discussion, the panelists agreed that wellness and longevity are major priorities for the next generation of South Florida living, reinforcing the importance of thinking about the resident experience alongside a project’s design, identity and amenities.