University of Miami students are in for a treat next month as GUESS not only brings its nationwide College Campus Tour to the campus, but plenty of freebies along the way!
The global lifestyle brand is rolling out its denim-clad, 18-foot pop-up truck to Coral Gables on Tuesday, November 10. It’ll center around two of its fall hero products: the classic B Jean and everyday-essential Allegra Bag. Following stops in California, Arizona and Texas, here’s what you expect during the local activation.
Custom patches for your tote bag
Everyone loves a good giveaway, and students who stop by the truck will score an exclusive canvas tote bag! There will also be a customization station where you can personalize the tote with a mix of GUESS and collegiate-inspired iron-on patches to rep the Canes in style.
Credit: GUESS
As for interactive games, the brand is leaning into the digital side of things with an interactive game focused on the Allegra Bag. Dubbed “What’s in My Allegra?” those that play will walk away with an exclusive mini charm. Plus, every campus stop will feature a lucky draw where you could win a full-sized handbag!
Free matcha and photo ops
Because it isn’t a college pop-up without a fun aesthetic, the truck is fully equipped with a built-in photobooth and bag installation perfect for the grid. While you’re hanging out, be sure to grab complimentary GUESS-branded beverages like smoothies and matcha!
Credit: GUESS
The details at a glance
📍 Where: University of Miami Campus, 1320 S Dixie Hwy, Coral Gables, FL 33146
🗓️ When: Tuesday, November 10
Learn more on their website here.