The Wilder Standard guides every decision about Wilder’s offering, from what is sold and served to how it’s sourced. The framework prioritizes great-tasting food that meets a higher bar for ingredient integrity, responsible production and labor practices, animal welfare, environmental health, and thoughtful sourcing — including prioritizing direct relationships with regional farmers and producers throughout Florida and the surrounding region. Partners include Paradise Farms, Glaser Organic Farms, and White Oak Pastures, among many others.
The Wilder Standard was developed alongside a multidisciplinary network of independent experts spanning nutrition, food science, epidemiology, regenerative agriculture, environmental health, and food systems. Among them is the Environmental Working Group (EWG), the leading independent research and advocacy organization in food and agriculture, led by Founder and President Ken Cook. As a founding advisor to Wilder, the nonprofit’s first partnership with a retailer on health standards, EWG shares Wilder’s commitment to improving our food system and public health through smarter, healthier grocery options, and will continue to support Wilder’s vision. It’s a living framework, built to evolve as science does and serves as Wilder’s ongoing commitment to food that is both delicious and deeply considered.
Designed as a community gathering place, Wilder is a destination to connect, discover, and return often enough to feel like a regular. Spanning nearly 8,000 square feet — including a patio and outdoor pick-up window — Wilder will carry roughly 4,000 carefully selected products across a full grocery assortment, alongside a café and an extensive chef-driven prepared foods program.