Google released its trend report for the top Halloween costumes of this year. Here’s a look at what people in the Tampa area are searching for the most.
TAMPA, Fla. — Google released its trend report for the top Halloween costumes of 2026, giving a unique look at how people across the country are getting ready for the “spookiest” night of the year — including in the Tampa Bay area.
“Buddy the Unicorn,” the villain in a new movie where a children’s TV show featuring a furry mascot takes a horrific turn, takes the top spot in the U.S.
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No. 2 is taken by a squishy toy called NeeDoh. According to Google, it is being searched more than ever in 2026.
Nikki from “Obsession,” played by Inde Navarrette, is No. 3 on the list, with searches for a “red zebra halter top” among the top results. Other picks in the country include characters related to “The Odyssey,” “Poppy Playtime” and “Minecraft.”
The report includes an interactive map of the U.S., allowing users to see which costumes are trending in different cities.
Based on Google’s analysis, the Tampa area seems to be leaning into a variety of genres this year.
Top trending Halloween costumes in the Tampa area
Raven from “Teen Titans”AstronautJoker from DC UniverseClawdeen Wolf from “Monster High”Boo from “Monsters, Inc.”
The full report, including the interactive map, can be viewed on the Google Frightgeist website.
TEGNA Digital’s Melissa Hernandez De La Cruz contributed to this story.