Home » HOTEL NEWS » St. Pete Beach Welcomes The Luce A Luxury Beachfront Retreat Redefining Coastal Elegance and Vibrancy in 2026

Published on
November 12, 2025

St. Pete Beach is set to welcome The Luce in 2026, a luxury beachfront retreat that will redefine coastal elegance and vibrancy. This highly anticipated hotel combines modern sophistication with Florida’s laid-back charm, offering guests stylish accommodations, curated programming, and stunning Gulf Coast views. With vibrant dining options, exceptional amenities, and a prime location by the beach, The Luce promises to deliver a fresh, dynamic experience that enhances the coastal lifestyle and invites both relaxation and celebration.

Guests at The Luce will enjoy direct access to the beach and a grand pool area, creating the ideal setting for unwinding or taking part in a variety of recreational activities. The hotel will also offer two distinct dining venues, each drawing inspiration from the local culture and flavors of St. Pete Beach.

The main restaurant, Sundrop, will offer a coastal-inspired menu with both indoor and outdoor seating. Guests can indulge in vibrant brunch and dinner offerings seven days a week, enjoying fresh, flavorful dishes in a casual yet chic setting. For a more laid-back experience, Baby Turtle Beach Club will serve up American Coastal fare right by the beach and pool, allowing visitors to enjoy a relaxed dining experience from day to night while watching the sunset.

The Luce is designed for guests who crave both relaxation and activity. The hotel will feature a variety of curated lifestyle programming, including weekend yoga sessions, live DJ “Groove Sessions,” and nightly sunset socials. This lively atmosphere will be complemented by poolside cabanas, butler service, lawn games, a 24-hour fitness center, and an on-site boutique, ensuring that there’s always something exciting to do.

The design of the hotel draws from Florida’s vibrant past, incorporating bold patterns, flamingo-pink accents, and lush greenery. The interiors will feature a blend of sleek stone finishes, chic rattan furniture, and statement fixtures, offering an inviting, modern aesthetic that complements the relaxed coastal charm of St. Pete Beach. Communal spaces will be thoughtfully designed to foster connections, offering cozy nooks for guests to gather and celebrate together.

Guest rooms at The Luce will be equipped with everything needed for a comfortable stay. Rooms will feature plush king or double queen beds, Lavazza coffee machines, smart TVs with streaming services, and premium bath amenities. For those seeking extra privacy and comfort, the Bungalow Suites will offer private outdoor lounges with QR code ordering for easy in-room dining. Additionally, the Lanai Rooms will provide semi-private outdoor seating just steps away from the pool, perfect for guests who want to stay close to the action.

For those planning events, The Luce offers over 14,000 square feet of versatile event space. This includes a 2,280-square-foot ballroom, several indoor meeting rooms, and outdoor venues like the Palm Court and Palm Pavilion, which offer stunning Gulf Coast views. The Luce is designed to accommodate gatherings of up to 200 guests, making it an ideal venue for weddings, corporate events, and other special occasions.

Located in the heart of St. Pete Beach, The Luce provides easy access to the area’s many attractions, including local dining options, vibrant cultural spots, and the eclectic atmosphere of Downtown St. Petersburg, home to museums, galleries, and boutique hotels. The hotel is also conveniently located near both St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA), making it easily accessible for both domestic and international travelers.

As a member of the Marriott Bonvoy Tribute Portfolio, guests at The Luce will have the opportunity to earn and redeem points for their stays, enjoying all the benefits that come with being a part of the Bonvoy loyalty program. With its stylish accommodations, dynamic programming, and prime location, The Luce is poised to become a sought-after destination on Florida’s Gulf Coast, offering something for every type of traveler, whether they’re seeking a tranquil escape or a lively, cultural adventure.