Published on
November 13, 2025
St. Pete Beach, Florida, is set to welcome The Luce, the newest addition to the Tribute Portfolio brand, debuting in early 2026 as a distinctive coastal lifestyle retreat. Owned by The LCP Group and managed by Crescent Hotels & Resorts, this two hundred-room beachfront hotel blends retro Floridian charm with modern sophistication. With direct beach access, vibrant dining options, and curated lifestyle programming, The Luce aims to elevate guest experiences and invigorate Florida Gulf Coast tourism, appealing to both leisure travelers and locals alike.
A Unique Coastal Lifestyle Destination
Sitting on nine sprawling acres along one of the country’s premier beaches, The Luce offers a refreshingly bold yet playful atmosphere. Its design draws inspiration from Florida’s ‘60s and ‘70s heritage, incorporating flamingo-pink accents, lush palm greens, rattan furnishings, and contemporary stone finishes. The hotel balances nostalgic warmth with sleek style, providing an inviting space for both relaxation and celebration.
Accommodations range from modern guest rooms featuring plush beds, Lavazza coffee machines, and Scandinavian SACHAJUAN bath products to bungalow suites with private outdoor lounges and Lanai rooms with semi-private poolside seating. This variety caters to families, couples, and travelers seeking upscale coastal comfort.
Culinary Experiences Reflecting the Region’s Spirit
The Luce showcases two distinct dining venues that capture the essence of St. Pete Beach’s culinary scene. The Sundrop Brasserie, located in the lobby, serves coastal-inspired dishes and operates a lively bar with indoor and outdoor seating, offering an all-day brunch and dinner service.
On the beach and by the pool, the Baby Turtle Beach Club presents casual American coastal fare that suits daytime lounging and sunset gatherings. This mix of dining options strengthens the hotel’s appeal by providing guests multiple ways to enjoy local flavors and vibrant social settings in a single location.
Lifestyle Programming and Guest Amenities
The Luce elevates the guest experience through immersive lifestyle events, including weekend yoga classes, live DJ Groove Sessions, nightly sunset socials, and curated music playlists that echo the hotel’s beach culture vibe. Additional amenities include poolside cabanas with butler service, lawn games, a twenty-four-hour fitness center, and a stylish retail boutique showcasing local and branded goods.
These offerings support longer stays and create a dynamic environment where tourists and locals converge, fostering a vibrant community around the hotel.
Strategic Location and Accessibility
Conveniently located at 6300 Gulf Blvd, St. Pete Beach, FL 33706, The Luce provides effortless access to the pristine shoreline and the dynamic cultural offerings of nearby Downtown St. Petersburg, home to galleries, museums, and boutique hotels. The hotel is accessible via St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA), bolstering its appeal to both domestic and international travelers seeking a coastal getaway.
Tribute Portfolio and Marriott Bonvoy Partnership
As part of Marriott’s growing Tribute Portfolio, The Luce offers guests access to the Marriott Bonvoy loyalty program, enabling point earnings and redemptions plus exclusive member benefits. Marriott Bonvoy’s extensive network and global recognition provide The Luce with enhanced visibility and booking convenience, particularly among repeat and loyal leisure travelers.
This synergy amplifies The Luce’s market reach, supporting the Florida Gulf Coast’s tourism sector growth by attracting a diverse, high-value clientele.
Event and Meeting Spaces for Multi-Use Appeal
The hotel boasts over fourteen thousand square feet of indoor and outdoor event space, including a twenty-two hundred eighty-square-foot ballroom, four additional indoor venues, and two stunning outdoor spaces, the Palm Court and Palm Pavilion, offering sweeping Gulf Coast views. These facilities accommodate up to two hundred guests, positioning The Luce as an attractive destination for weddings, corporate retreats, and social celebrations.
Multifunctional event spaces broaden the property’s appeal beyond leisure tourism, tapping into the lucrative meeting, incentive, conference, and exhibition (MICE) market.
Economic and Tourism Impact on St. Pete Beach
The arrival of The Luce represents a significant tourism asset for St. Pete Beach and the Florida Gulf Coast. Its upscale design, comprehensive amenities, and strategic location are expected to attract both new visitors and repeat travelers, contributing to hotel occupancy growth, job creation, and enhanced regional tourism revenues.
By complementing the area’s existing hospitality offerings, The Luce strengthens St. Pete Beach’s position as a premier coastal destination with a contemporary vibe balanced by historic charm.
The Luce Sets a New Standard for Coastal Living and Tourism
With its slated early 2026 opening, The Luce redefines the coastal hotel experience on St. Pete Beach, blending retro-modern aesthetics, vibrant social programming, and luxury comfort. This addition is poised to boost the Florida Gulf Coast tourism landscape, attracting a spectrum of travelers looking for both restful and spirited beachside escapes.
The Luce’s affiliation with Marriott Bonvoy enhances its appeal in the competitive hospitality market, promising both memorable guest experiences and sustainable economic growth for the region.
Image Credit: Marriott International, Inc.
