The Jacksonville Jaguars will debut their new Nike “Rivalries” uniforms during Sunday’s game against the Indianapolis Colts, which kicks off at 1 p.m. ET on CBS.
The “Bold City” uniforms feature the first teal helmets in franchise history, with the Jaguars’ primary logo on the sides, a metallic gold facemask, “904” – the Jacksonville area code – on the front bumper and “Duuuval” on the back bumper, celebrating their county and their fans’ rally cry.
The “sun-washed” alabaster jerseys, meanwhile, have a cursive “Jaguars” wordmark above a custom drop-shadow number font, which includes a sublimated spots. The inside of the back collar displays the phrase “Bold City,” while the outside has “Since ’95,” noting the year of the franchise’s founding.
The jaguar print pattern is carried over to the black pants, which include throwback-inspired teal and metallic gold stripes down the sides. Hidden within the spots are the names of various Jacksonville neighborhoods, creating arguably the most unique detail of any uniform in the “Rivalries” program.
The program debuted last season with the AFC East and NFC West and expanded this season to include the AFC South and NFC North. Teams from the AFC West and NFC East will join in 2027, while the AFC North and NFC South will follow in 2028.
So far, the Colts and Green Bay Packers are the only teams (among this year’s additions) to wear their “Rivalries” uniforms this season, though the Detroit Lions will also debut their design on Sunday.
That leaves the Tennessee Titans (vs Jaguars) on Nov. 15, Houston Texans (Colts) on Nov. 19, Minnesota Vikings (Lions) on Dec. 20 and Chicago Bears (Packers) on Christmas Days as teams that have not yet worn their “Rivalries” set.
Photos courtesy of @Jaguars on X/Twitter.