Published on
November 15, 2025
Set to debut in early 2026, The Luce, a new addition to St. Pete Beach’s stunning coastline, promises a unique and vibrant experience for tourists. Situated in one of Florida’s top vacation destinations, the hotel is poised to redefine beachside stays with its eclectic design and diverse offerings, all while embracing the relaxed charm of Florida’s Gulf Coast. This luxury beachfront property, owned by The LCP Group and Safanad and managed by Crescent Hotels & Resorts, will be a standout within Marriott Bonvoy’s Tribute Portfolio.
A Coastal Experience Like No Other
With 200 stylish rooms, including bungalow suites designed for ultimate comfort, The Luce promises to offer something for every traveler. The hotel’s design seamlessly merges retro Florida vibes with modern elegance, setting the tone for a distinctly Floridian getaway. From the vibrant lobby restaurant to the casual beachside dining, The Luce captures the essence of St. Pete Beach through its thoughtful amenities and scenic beauty.
Vibrant Dining and Beach Access for All
Two exceptional dining experiences await guests at The Luce, both offering flavors that speak to the spirit of St. Pete Beach. Sundrop, the hotel’s coastal-inspired brasserie, serves up a vibrant brunch and dinner menu, with indoor and outdoor seating options perfect for both sunny days and warm nights. The Baby Turtle Beach Club, located just steps from the sand, offers a casual yet elevated coastal dining experience, ideal for those who want to enjoy the beach while savoring tasty American fare.
Guests will have easy access to one of the largest pools in the area, complete with a lively beach bar offering curated experiences. Whether lounging poolside in private cabanas or taking part in sunset socials, the hotel ensures that its guests experience the best of Florida’s beach culture. Daily activations such as live DJ “Groove Sessions” and yoga classes invite visitors to embrace the outdoor lifestyle.
Accommodation That Reflects St. Pete’s Eclectic Charm
The Luce’s guest rooms are designed with ultimate relaxation in mind. Each room is equipped with plush king or queen beds, smart TVs, and Lavazza coffee machines for the perfect start to the day. For those seeking extra comfort, the bungalow suites feature private outdoor lounges, and the Lanai Rooms offer semi-private outdoor seating near the pool. All rooms incorporate touches that reflect St. Pete’s cultural vibrancy, with a mix of lush greenery, contemporary finishes, and retro design elements that evoke the area’s rich history.
A Place to Celebrate and Connect
For those planning special events or corporate gatherings, The Luce offers over 14,000 square feet of flexible event space. The hotel features a 2,280-square-foot ballroom, four versatile indoor meeting rooms, and stunning outdoor venues such as the Palm Court and Palm Pavilion, which offer breathtaking Gulf Coast views. These spaces are ideal for hosting weddings, conferences, and other gatherings, with the ability to accommodate up to 200 guests.
Location and Accessibility for the Ideal Getaway
Situated in the heart of St. Pete Beach, The Luce boasts an ideal location for both relaxation and exploration. Guests are steps away from the beach and minutes from downtown St. Petersburg, which is home to museums, galleries, and boutique hotels. The property is also conveniently located near major airports, including St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA), making it easily accessible for both domestic and international travelers.
Exclusive Marriott Bonvoy Benefits
As part of the Tribute Portfolio, The Luce offers guests the opportunity to earn and redeem Marriott Bonvoy points, enjoying all the benefits that come with being a member of this prestigious travel program. From free nights to elite status recognition, Marriott Bonvoy members will have access to exclusive experiences and rewards during their stay.
The Luce: Where Sunshine Meets Sophistication
The Luce is more than just a hotel; it’s a celebration of the laid-back sophistication that defines St. Pete Beach. Whether it’s indulging in fresh coastal cuisine, lounging by the pool, or experiencing curated wellness programs, guests are invited to “follow the light” and immerse themselves in the spirit of Florida’s Sunshine City. Opening in early 2026, The Luce is set to become a premier destination for travelers looking to experience the best of St. Pete Beach.
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