Home » New Appointment » William Bunce Appointed General Manager at The Vinoy Resort & Golf Club, St. Petersburg

Published on
November 14, 2025

The Vinoy Resort & Golf Club, Autograph Collection in St. Petersburg, Florida, has announced the appointment of William (Bill) Bunce as the new General Manager. With over 25 years of experience in the luxury hospitality industry, Bunce is set to continue elevating the guest experience and further enhance the resort’s nearly century-long legacy. His appointment underscores the resort’s commitment to maintaining its high standards of service and excellence, ensuring its place as a cornerstone of the St. Petersburg waterfront.

A Distinguished Career in Luxury Hospitality

William Bunce brings extensive expertise to his new role, having spent much of his career with Marriott International, one of the leading global hospitality brands. Bunce’s previous leadership experience includes overseeing operations at several prestigious properties within the Marriott portfolio, particularly within its luxury segment. Most recently, Bunce served as General Manager at The Ritz-Carlton, Boston, where he successfully led a comprehensive renovation of the property, alongside a strategic market repositioning that solidified its status as one of the city’s premier luxury hotels.

During his tenure at The Ritz-Carlton, Boston, Bunce also managed 374 luxury residences across three condominium associations. His ability to seamlessly oversee both hotel operations and residential services showcased his exceptional leadership and multi-faceted operational expertise. This experience positions Bunce well to manage the operations of The Vinoy Resort & Golf Club, which also serves as both a luxury hotel and an iconic destination.

Expanding Leadership and Operational Excellence

Bunce’s career within Marriott International spans a variety of leadership roles at notable luxury properties. He served as the Opening General Manager at W Boston Hotel & Residences, where he played a critical role in establishing the hotel’s reputation and operational standards from the ground up. In addition to his work at W Boston, Bunce held the position of Complex General Manager at both W New York – Times Square and W New York – Union Square. These roles allowed him to refine his ability to lead multi-property operations, balancing the needs of different markets and ensuring high levels of service across the board.

Throughout his career, Bunce has demonstrated a remarkable ability to lead diverse teams and manage complex operations. His experience across a range of luxury hotel brands has equipped him with a unique set of skills, including revenue management, guest relations, and operational efficiency, all of which will be essential as he takes on his new responsibilities at The Vinoy Resort & Golf Club.

Commitment to Community and Local Partnerships

Bunce’s leadership is not confined solely to hotel operations; he is also committed to engaging with the local community and fostering strong business partnerships. As the former Chair of the New England Business Council and an active member of the Downtown Boston Alliance, Bunce has a history of cultivating relationships with local organizations and business leaders. His passion for community involvement will continue to be a cornerstone of his leadership at The Vinoy Resort.

As General Manager of The Vinoy Resort, Bunce is eager to integrate himself into the St. Petersburg community. He is committed to building strong local partnerships, collaborating with nearby businesses, and supporting community-driven initiatives. Bunce’s focus on civic engagement is expected to enhance the resort’s relationships with local organizations, schools, and businesses, creating opportunities for the resort to give back to the community that has long supported it.

Enhancing the Resort’s Legacy

The Vinoy Resort & Golf Club has long been recognized as a landmark destination in St. Petersburg, attracting both local guests and international travelers. The resort is known for its historic charm, luxurious accommodations, and world-class amenities. It sits at the heart of the downtown waterfront, offering guests access to beautiful views of Tampa Bay and a wide range of activities, from golf and spa treatments to fine dining and exclusive events.

Under Bunce’s leadership, the resort is set to continue its legacy of excellence while embracing innovation in hospitality. Bunce’s vision will include enhancing the guest experience, maintaining the property’s iconic status, and ensuring that the resort’s operations remain at the highest standard. His expertise in luxury service will help maintain the Vinoy’s reputation for being a top-tier destination for visitors from around the world.

Bunce’s passion for luxury hospitality and his dedication to exceptional service will undoubtedly strengthen the resort’s position as a leading choice for both leisure and business travelers. His ability to blend traditional hospitality values with modern expectations will help The Vinoy Resort & Golf Club remain relevant and highly competitive in an evolving market.

A Bright Future for The Vinoy Resort

With William Bunce at the helm, the future of The Vinoy Resort & Golf Club is bright. His experience in managing high-end properties and his strong leadership skills will be crucial in ensuring that the resort continues to provide the highest level of service while expanding its offerings to meet the demands of today’s travelers.

As General Manager, Bunce will focus on maintaining the resort’s position as a premier destination in the region, while also driving innovation in the guest experience and operational efficiency. His leadership will ensure that the resort continues to be an icon of luxury, service excellence, and community engagement for years to come.

Looking Ahead

The appointment of William Bunce as General Manager of The Vinoy Resort & Golf Club marks the beginning of an exciting new chapter for the resort. His extensive background in luxury hospitality, combined with his passion for community engagement and service innovation, will guide the property toward continued success. As the resort continues to attract both new guests and returning visitors, Bunce’s leadership will be key in ensuring that The Vinoy Resort remains an iconic destination in St. Petersburg and a leader in luxury hospitality.