Haley Carter is leaving her role as vice president of soccer operations and sporting director of the Orlando Pride after three seasons to pursue new opportunities, the team announced on Tuesday. “We’d like to extend our gratitude to Haley for her contributions to the Pride over the past three years,” Orlando Pride owner and chairman Mark Wilf said in a statement. “Haley played a key leadership role with our club, positioning the Pride among the NWSL’s and world’s elite clubs. Our family is incredibly excited about the future of the Pride and we look forward to continuing our commitment to invest in world-class players and building teams that continually compete for championships and positively represent Orlando and our supporters.” Wilf said the team has begun the search for her replacement. Carter will work with the team during the transition, the team added. Carter joined the Pride in 2023, essentially building Orlando into a powerhouse in the National Women’s Soccer League, following a historic 2024 double season, which saw the Pride win the NWSL Shield and Championship. “I’m beyond thankful to Mark Wilf and the entire ownership group for giving me the opportunity to be part of this club and for their unwavering support throughout my time here,” said Carter. “The Wilf family’s continued investment in this team, both on and off the field, is a reflection of their genuine belief in the Pride’s potential and in the future of women’s soccer. Their commitment to leading a world-class club is the foundation for continued success.”The Pride returned to the playoffs this year, but fell in the semifinals last weekend to Gotham at Inter&Co Stadium. Mike Gramajo is an Assignment Editor and Sportswriter at WESH 2, who has covered the Orlando soccer scene since 2012. You can follow his coverage over on X and Instagram.
Haley Carter is leaving her role as vice president of soccer operations and sporting director of the Orlando Pride after three seasons to pursue new opportunities, the team announced on Tuesday.
“We’d like to extend our gratitude to Haley for her contributions to the Pride over the past three years,” Orlando Pride owner and chairman Mark Wilf said in a statement. “Haley played a key leadership role with our club, positioning the Pride among the NWSL’s and world’s elite clubs. Our family is incredibly excited about the future of the Pride and we look forward to continuing our commitment to invest in world-class players and building teams that continually compete for championships and positively represent Orlando and our supporters.”
Wilf said the team has begun the search for her replacement. Carter will work with the team during the transition, the team added.
Carter joined the Pride in 2023, essentially building Orlando into a powerhouse in the National Women’s Soccer League, following a historic 2024 double season, which saw the Pride win the NWSL Shield and Championship.
“I’m beyond thankful to Mark Wilf and the entire ownership group for giving me the opportunity to be part of this club and for their unwavering support throughout my time here,” said Carter. “The Wilf family’s continued investment in this team, both on and off the field, is a reflection of their genuine belief in the Pride’s potential and in the future of women’s soccer. Their commitment to leading a world-class club is the foundation for continued success.”
The Pride returned to the playoffs this year, but fell in the semifinals last weekend to Gotham at Inter&Co Stadium.
Mike Gramajo is an Assignment Editor and Sportswriter at WESH 2, who has covered the Orlando soccer scene since 2012. You can follow his coverage over on X and Instagram.