Local shops in Southwest Florida are eagerly anticipating a boost in business on Small Business Saturday.
This national shop-local initiative began in 2010, spearheaded by American Express and the Small Business Administration.
WINK News is at the event at Moonflower Market in Cape Coral, covering the preparations for the day’s rush. The market is set to open its doors to shoppers seeking unique items unavailable at large retailers.
Florida has been recognized as the best state to start a small business in 2025, according to WalletHub. The state also boasts the second-highest number of startups per capita and the highest percentage of adults involved in entrepreneurship.
As Moonflower Market prepares to open, the excitement for Small Business Saturday is palpable, promising a day dedicated to supporting local businesses.