Published on
December 2, 2025
Despite a decline of about 4 million dollars, Pinellas County, Florida, still has a very strong tourism tax revenue. The county stayed above 90 million dollars for the second year in a row. Spending on tax revenue in the 2024 Fiscal Year was about 96 million dollars, but was about 92.5 million dollars for the 2025 Fiscal Year. The County as a whole is still above the 90 million dollars as the County is still in one of the top positions for tourism dollars in the whole state.
Impact on Local Projects and Quality of Life
Tourism taxes are crucial to the funding of local projects in Pinellas County, influencing both the quality of life for residents and the development of amenities for tourists. These funds go toward improving infrastructure, maintaining public spaces, and supporting various community projects. Despite the decline in revenue, the county’s high tourism tax revenue reflects the ongoing popularity of destinations like St. Petersburg and Clearwater.
Challenges for St. Pete Beach Businesses
While many areas in Pinellas County have seen record-breaking tourism numbers, businesses in some locations are still struggling. In St. Pete Beach, local business owners have noted a significant drop in foot traffic compared to previous years. Some establishments are facing financial difficulties and are concerned about their ability to stay open without an influx of tourists. For these businesses, the tourism tax revenue is a lifeline, and its decline has created some uncertainty about the future.
St. Petersburg Seeing Growth Despite Setbacks
While St. Petersburg has experienced growth in tourism, especially with new developments in hotels and attractions, St. Pete Beach has not bounced back as quickly. Business owners in the beach area report that the once bustling streets are now quieter, and they are hopeful that increased tourism will bring in more visitors to sustain their businesses. The lingering effects of last year’s storms have added another layer of difficulty for some local businesses, as tourists remain cautious about returning to the area.
Hotel and Vacation Rental Market Shifts
In the hotel and vacation rental sector, there have been noticeable shifts in demand. Visit St. Pete-Clearwater reports that the number of available vacation rentals has decreased, but demand for hotels has increased. However, some local hotels, like Plaza Beach Hotel, have not noticed significant changes in guest volume. These hotels continue to operate fully, though they are receiving more inquiries about recovery and reopening after the hurricanes of last year.
Concerns About Safety Post-Storms
The hurricanes that impacted Pinellas County have left some travelers wary about visiting the area. The Plaza Beach Hotel and other businesses report an increase in calls from potential guests asking if properties are fully operational and whether recovery efforts are complete. The lingering concerns about safety and recovery are still affecting tourism, especially in the areas most impacted by the storms.
Strategies to Attract More Tourists
To counter the decline in tourism revenue, Visit St. Pete-Clearwater has introduced new incentives to encourage travelers to visit. One such incentive is a $50 gift card per night, up to $250 for stays through the end of 2025. This offer has gained attention and is designed to boost tourism numbers in the remaining months of the year.
Travel Guide for Visitors
Pinellas County remains a popular destination for those looking to enjoy Florida’s beaches, arts, culture, and family-friendly activities. Despite recent challenges, the county offers a wide range of attractions and experiences, from the vibrant city life of St. Petersburg to the serene beaches of Clearwater and St. Pete Beach. Visitors can take advantage of the county’s new promotional offers, including the $50 gift card deal for stays through the end of 2025.
When to Visit
The best time to visit Pinellas County is during the cooler months, from October to April, when the weather is pleasant and ideal for outdoor activities. During this period, tourists can enjoy the beaches, explore cultural sites, and participate in local festivals. However, the off-season months, including the summer, may also offer discounted rates and fewer crowds.
Where to Stay
Pinellas County offers a wide variety of accommodation options, from high-end hotels and resorts to charming vacation rentals. Visitors can choose from beachfront hotels in St. Pete Beach, historic inns in downtown St. Petersburg, and vacation homes in Clearwater. For those looking for affordable options, there are several mid-range hotels and motels that provide convenient access to beaches and local attractions.
Things to Do
Pinellas County offers plenty of activities for all types of travelers. Art lovers can explore the Salvador Dalà Museum in St. Petersburg or enjoy outdoor sculptures in downtown. Nature enthusiasts can visit the Pinellas Trail or take a boat tour to see the natural beauty of the Gulf Coast. Families can visit Busch Gardens or Clearwater Marine Aquarium, while beachgoers can relax on the sandy shores or engage in water sports.
Final Thoughts
Although there was a small dip in travel tax income, Pinellas County is still one of Florida’s most popular travel hotspots. St. Pete Beach is one of the most popular travel hotspots in the county and it is dealing with the issue of not having enough clientele, however the county as a whole is not having the same issue. New travel tax income and St. Pete Beach promotional efforts are in place to increase travel clientele in Pinellas County’s already vibrant community.
