The South Cape Banner Program is now a citywide program run by the city’s Office of Communication and Marketing.
Cape Coral City Council approved the reconfigured program Wednesday night.
Councilmember Laurie Lehmann, who pulled the enabling resolution and voted against it, said she feels the program is a frivolous expenditure.
“I don’t think we need flags and banners down Cape Coral to be changed three, or four times a year,” she said. “We are trying to pull the belt in and not expend extravagantly. I think this is a prime example of what can be pulled back.”
Assistant to the City Manager Maureen Bice said the Banner Program changed to a city program from a South Cape Community Redevelopment Agency program after City Council elected to follow the recommendation of making it a city-wide initiative.
The Banner Program funding was set at $214,896.
“The cost has not changed. It still requires multiple staff members, a lift truck. There is no change in the individual cost to put up or take it down,” Bice said.
She said the additional cost would be for any banners needed.
The tentative schedule for 2026 is a city-focused message, awards/accolades in January and February; Cape Coral business promo — Walk/Shop/Talk Cape in March and April; patriotic/America 250 in May, June, July and August; fall in September and October and holiday for November and December.
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