Tavistock Development Company today announced Sephora and JETSET Pilates as the newest tenants joining Lake Nona West’s expanding mix of national brands, as the retail destination moves toward its 2026 debut.

Lake Nona West is situated on 54 acres along Lake Nona Boulevard, east of Boggy Creek Road. The 405,000-square-foot lifestyle center will feature a curated blend of shops, dining and entertainment, anchored by Target. The center’s tenant lineup includes Nordstrom Rack, Barnes & Noble, Dick’s Sporting Goods, Golf Galaxy Performance Center, Total Wine & More, Homesense and Cañonita, an elevated Mexican culinary concept from the Tavistock Restaurant Collection.

Sephora’s arrival adds a top-tier beauty destination to the mix. Lake Nona West has also confirmed a lease for JETSET Pilates, a modern, fast-growing, luxury boutique fitness brand that expands the center’s offerings in fitness, beauty and self-care.

“Sephora represents the type of experiential, lifestyle-driven retail that continues to expand in Lake Nona, as the area attracts national brands looking to serve this growing market,” said Skipper Peek, senior vice president of commercial sales and development at Tavistock Development. “The addition of new wellness concepts like JETSET Pilates speaks to the kind of destination Lake Nona West is becoming for residents and visitors.”

Since launching its franchise opportunity in 2022, JETSET Pilates has quickly become one of the fastest-growing concepts in the boutique fitness sector. The company currently operates studios in Winter Park, Dr. Phillips and Oviedo.

Tavistock VP Jessi Blakley told GrowthSpotter Lake Nona West stores will open throughout the summer. “I think it’s going to be rolling openings based on the smaller footprints getting in quicker than maybe some of the larger,” she said. “And obviously all of that’s dependent on whether the construction delivers in the timely fashion that we expect.”

The entire center will feature a custom art program that will add bold murals and lush landscaping to enhance Lake Nona’s existing collection, while pocket greens and hard-scaped plazas provide spaces for pop-up events.

“The facades look really nice,” Blakley added. “You can start to see some of the colors coming through … they’re going to start art installations eventually. The landscaping looks beautiful.”

The developer has also constructed roundabouts at the main entrance to the center — one of several that are being installed throughout the community to relieve congestion.

“The roundabouts are something new that you’re going to see across the property as a whole, you know, just in terms of relieving traffic congestion and keeping things moving.”

Other locations include the back entrance to Village Walk, on the USTA Loop along Performance Drive, and in the new sections of Laureate Park.

“Obviously, there’s a lot of development happening in that southern portion near Luminary with the schools opening,” she said. “You’ve got all the growth in those new neighborhoods, and then we’ve got the Kelson apartments that are going to be finishing up in Q1.”

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