downtown jacksonville

A resident walks through downtown Jacksonville on Dec. 24, 2025. (Credit: Danny Stipanovich)

JACKSONVILLE, Ore. – Local businesses in Jacksonville are grappling with a significant slowdown in customer purchases, impacting their ability to stay afloat.

“It’s tough to keep your doors open when your receipts are less than your daily rent. And then add on, I can’t believe how much it costs now just to heat this little building and turn the lights on,” Pat Montellano, owner of Pine Street Treasures said.

Store owners are voicing concerns about the challenges of maintaining operations amid rising expenses and dwindling sales.

Debbie Carruthers, the owner of Country Quilts, has been in business for nearly four decades, offering unique gifts and handmade quilts.

However, she notes a noticeable decline in customer purchases this holiday season.

“People come in and look, but you know, they don’t purchase. They’re just checking things out,” Carruthers said.

A nearby business owner, Montellano, echo’s Carruthers’ concerns, highlighting the financial strain of running a business with low sales.

Pat’s records show that November was particularly slow, with consumers seemingly hesitant to spend.

“November was not a very busy month… the consumer I think is just holding back with their purchases,” Pat said.

Both business owners observe that visitors often stick to California Street and leave before exploring other areas.

Despite the challenges, Carruthers remains committed to her craft, driven by a passion for serving those who venture beyond the main street.

Both owners suggested the city shut down driving through California Street to increase downtown’s walkability.  

The hope is that more tourists will explore Jacksonville’s hidden gems, providing a much-needed boost for local businesses.

This story was reformatted from a broadcast news script. 

Local businesses in Jacksonville are grappling with a significant slowdown in customer purchases, impacting their ability to stay afloat. Store owners are voicing concerns about the challenges of maintaining operations amid rising expenses and dwindling sales.


Danny Stipanovich is a multimedia journalist at NewsWatch 12. You can reach Danny by emailing dstipanovich@kdrv.com.