The Wicked experience at Universal Orlando Resort will get even more amazifying with a new Wicked: For Good immersive experience later this month.

New Wicked Experience

Attention fellow Ozians!

Starting October 31 at noon, you can enjoy a thrillifying immersive experience featuring new magic from “Wicked: For Good,” in theaters Nov. 21. Check out new authentic and replica film costumes, exclusive merch and more. #WickedForGood pic.twitter.com/31rwOF7Qaq

— Universal Orlando Resort (@UniversalORL) October 17, 2025

Universal Orlando Resort announced on social media that a “thrillifying immersive experience featuring new magic” from Wicked: For Good will start on Friday, October 31 at noon.

Two vibrant cocktails from Universal Orlando stand out on a vivid green background, not unlike Epcot’s bold festival drinks.Two vibrant cocktails from Universal Orlando stand out on a vivid green background, not unlike Epcot’s bold festival drinks.Colorful ice cream scoops with strawberries, cookie pieces, and a pink butterfly—more Universal Orlando style than Disney castle treats.Colorful ice cream scoops with strawberries, cookie pieces, and a pink butterfly—more Universal Orlando style than Disney castle treats.Two people pose at Universal Orlando—one in a "Wicked for Good" jacket, the other grins holding a broom, not a Disney castle.Two people pose at Universal Orlando—one in a "Wicked for Good" jacket, the other grins holding a broom, not a Disney castle.

They also teased new Wicked: For Good merchandise, including a Spirit Jersey and a hoodie, and food and beverage items inspired by the film. The immersive experience and merchandise are expected to be available at Wicked: The Experience, while the menu items will likely be at Studio Snacks.

Universal Orlando Annual Passholders will get to preview the merchandise and more on October 31 from 9:30 a.m. to noon.

October 31 is Halloween and the anniversary of the Wicked musical’s Broadway debut.

Wicked: The Experience already has authentic and replica Wicked: For Good costumes, plus posters for the sequel on display.

The new movie is in theaters on November 21. Watch the trailer below.

For more Universal Studios news from around the world, follow Universal Parks News Today on Twitter, Facebook, and Instagram. For Disney Parks news, visit WDWNT.

Shannen Ace