Visit Lauderdale has launched a bold new global brand campaign, Never Lose Your Splash, positioning Greater Fort Lauderdale as a destination defined by carefree confidence, vibrant energy, and a welcoming, water-driven lifestyle.
The campaign is designed to resonate with both first-time visitors and repeat travelers, inviting audiences to reconnect with what makes them feel most alive. Rooted in the destination’s identity as a place shaped by water, the platform draws inspiration from Greater Fort Lauderdale’s 24 miles of beaches and more than 300 miles of inland waterways, which serve as connective tissue between neighborhoods, cultures, and experiences.
From waterfront dining and boating along the Intracoastal to local art, culture, and spontaneous moments of joy, Never Lose Your Splash highlights experiences meant to linger well beyond the trip itself.
The creative emphasizes immersive storytelling and evocative visuals that showcase authentic experiences across the destination. Rather than focusing solely on amenities, the work leans into emotion, movement, and play, positioning Fort Lauderdale as a place where relaxation and vitality coexist. Watch below:
“Never Lose Your Splash is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, President and CEO of Visit Lauderdale. “It’s a place where people feel free to be themselves, connect through our waterways, and rediscover the joy of travel in unexpected ways.”
The campaign debuted on CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, introducing the refreshed brand to a national audience during one of the year’s most-watched broadcasts.
The global rollout includes broadcast and digital video, audio, print, social media, and large-scale out-of-home placements, all designed to bring the destination’s energy into high-impact environments. The launch also aligns with the region’s continued momentum, including new hotel openings, expanded airlift, and the completion of the Broward County Convention Center expansion.
With Never Lose Your Splash, Visit Lauderdale is staking out a clear, emotionally driven brand position, reinforcing Greater Fort Lauderdale’s appeal as both a leisure and meetings destination while inviting travelers to reconnect with joy, movement, and self-expression.
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