Destination marketing organization Visit Lauderdale unveiled ‘Never Lose Your Splash,’ a bold new brand campaign that rolls out globally.
According to the DMO, it celebrates the carefree confidence, vibrant energy, and welcoming spirit that define Greater Fort Lauderdale.
Designed to inspire both first-time visitors and returning travelers, the campaign encourages travelers to do what makes them feel most alive.
It reinforces Greater Fort Lauderdale’s identity as a destination shaped by water.
The campaign showcases the 24 miles of beaches and 300 miles of inland waterways that connect communities and experiences.
“’Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” said Stacy Ritter, President and CEO of Visit Lauderdale.
“It’s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel.”
The campaign features storytelling and immersive visuals showcasing authentic experiences across the destination.
This includes waterfront dining, cruising along the Intracoastal, and discovering local art and culture.
“Never Lose Your Splash” debuted publicly during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, introducing it to a national audience.
The creative rollout includes a series of broadcast and digital videos, audio, print and social content, along with large-scale out-of-home placements.
The launch comes as the destination secures new hotel developments, expanded airlift and the recently completed Broward County Convention Center expansion.
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