Home » Adventure Travel News » Fort Lauderdale’s ‘Never Lose Your Splash’ Campaign Rolls Out Globally: A New Era for Water-Based Adventures and Vibrant Travel in 2026
Published on
January 10, 2026
Fort Lauderdale, Florida, is set to capture the attention of global travelers with its new bold campaign, ‘Never Lose Your Splash’, which officially launched this year. The Destination Marketing Organization (DMO), Visit Lauderdale, rolled out this vibrant campaign globally on January 9, 2026, celebrating the city’s carefree confidence, vibrant energy, and the welcoming spirit that defines the area. By emphasizing Fort Lauderdale’s identity as a destination shaped by water, the campaign aims to engage both first-time visitors and returning travelers by showcasing the natural beauty and local culture of this tropical paradise.
In its effort to promote Fort Lauderdale as a must-visit travel destination for 2026, the campaign highlights the city’s 24 miles of pristine beaches and its 300 miles of inland waterways, which connect local communities and provide endless opportunities for outdoor activities. The campaign encourages visitors to engage in the kinds of activities that make them feel most alive, whether it’s enjoying waterfront dining, cruising along the Intracoastal, or diving into the city’s burgeoning art and culture scene.
‘Never Lose Your Splash’: A Bold New Travel Message
At the heart of the ‘Never Lose Your Splash’ campaign is a call to embrace the spirit that makes Fort Lauderdale feel different from the moment visitors arrive. According to Stacy Ritter, President and CEO of Visit Lauderdale, the campaign is about celebrating the freedom and connection that visitors experience as they immerse themselves in the city’s natural beauty and thriving culture. “The campaign is about connecting with our waterways and rediscovering the joy of travel,” she said.
The imagery featured in the campaign is immersive and evocative, designed to captivate travelers’ attention and inspire them to choose Fort Lauderdale for their next getaway. With an emphasis on authentic, local experiences, the visuals depict visitors embracing the tranquility and vibrancy of Fort Lauderdale’s landscape, all while connecting with the community through local cuisine, art, and outdoor adventures.
By tapping into the growing demand for experiential travel, the campaign seeks to position Fort Lauderdale as a destination for those seeking adventure, relaxation, and cultural connection. Whether it’s taking a boat ride through the canals, exploring local art galleries, or indulging in delicious meals at waterfront restaurants, Fort Lauderdale promises a unique blend of opportunities for every kind of traveler.
A Multi-Platform Approach: Reaching a National Audience
The official debut of the ‘Never Lose Your Splash’ campaign took place during CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, introducing Fort Lauderdale’s vibrant new brand to a national audience. This high-profile event marked a significant moment in the campaign’s rollout, which will continue across multiple platforms. The creative strategy includes broadcast and digital videos, audio content, social media promotions, and out-of-home advertising to engage travelers across the globe.
The campaign’s media mix will ensure that the message of Fort Lauderdale’s unique offerings reaches a wide audience, from social media users scrolling through Instagram to TV viewers watching major New Year’s broadcasts. These efforts reflect Visit Lauderdale’s dedication to growing the city’s international profile and showcasing the many reasons why Fort Lauderdale is a top-tier destination for 2026.
Strengthening Fort Lauderdale’s Tourism Infrastructure for the Future
As the campaign rolls out, it aligns with ongoing developments in the city’s tourism infrastructure. Fort Lauderdale has secured several new hotel developments and a recently expanded Broward County Convention Center, which will provide greater capacity for meetings, conventions, and events. This growth supports the campaign’s call to rediscover the joy of travel, offering visitors more options and high-quality accommodations.
In addition to expanding hotel offerings, Fort Lauderdale has enhanced its transportation infrastructure, ensuring that visitors have easy access to beaches, restaurants, and tourist attractions. With increased airlift into the region and new hotel projects in the works, Fort Lauderdale is preparing to welcome an even larger volume of tourists in the coming years. These developments reinforce the city’s commitment to being a leading destination in South Florida for travelers seeking adventure, relaxation, and a connection to nature.
Fort Lauderdale’s Commitment to Sustainable Tourism
In line with the growing eco-conscious travel trend, Visit Lauderdale is committed to sustainable tourism practices that respect the environment while providing a vibrant experience for visitors. As part of the ‘Never Lose Your Splash’ campaign, the city is emphasizing its eco-friendly initiatives and efforts to maintain the natural beauty of its beaches and waterways. By integrating sustainability into the city’s tourism offerings, Fort Lauderdale continues to appeal to travelers who prioritize responsible and environmentally conscious travel choices.
The campaign also promotes local small businesses and community-based tourism, allowing visitors to support independent shops, restaurants, and artisans, thus fostering a more authentic and respectful travel experience. This focus on community connection ensures that tourism in Fort Lauderdale benefits both visitors and locals alike, creating a positive economic impact for the region.
Looking Ahead: Fort Lauderdale’s Vibrant Future in 2026 and Beyond
As 2026 progresses, Fort Lauderdale is positioning itself to become an even more exciting and dynamic destination for travelers. With the ‘Never Lose Your Splash’ campaign at the forefront, the city is poised for a year of growth, increased tourism, and cultural exchange. By promoting its waterways, beaches, and local culture, Fort Lauderdale continues to solidify its place as a must-visit location in South Florida.
The ‘Never Lose Your Splash’ campaign is just the beginning of what promises to be an exciting future for Fort Lauderdale tourism. The city’s commitment to sustainable practices, authentic experiences, and community engagement positions it to thrive as a top destination for travelers seeking both adventure and relaxation.
Whether you’re drawn to the beaches, the waterways, or the local culture, Fort Lauderdale offers something for everyone in 2026. It’s time to rediscover the joy of travel, and Fort Lauderdale is the place to do it.
