Off-price outdoor gear and apparel retailer Sierra is coming to Riverplace Shopping Center in Mandarin, which appears to be its entry into Florida.

The Sierra.com website shows no stores in Florida.

Off-price outdoor gear and apparel retailer Sierra plans to enter Florida with its first store in the Riverplace Shopping Center in Mandarin.

Off-price outdoor gear and apparel retailer Sierra plans to enter Florida with its first store in the Riverplace Shopping Center in Mandarin.

Sierra is part of The TJX Companies Inc. and a sister brand to off-price retailers T.J. Maxx, Marshalls, HomeGoods and Homesense, which also is known as HomeSense.

As of Nov. 1, 2025, Sierra had 141 stores in 38 states. The closest to Jacksonville is in McDonough, Georgia, south of Atlanta.

The storefront design for the Sierra in the Riverplace Shopping Center in Mandarin.

The storefront design for the Sierra in the Riverplace Shopping Center in Mandarin.

The city issued a permit Jan. 21 for Amerson Construction Group Inc. of St. Augustine to renovate 16,746 square feet of space in the former Petco store at 11111 San Jose Blvd., south of Interstate 295. The project cost is $822,603.

Sierra is planned in the former Petco store at 11111 San Jose Blvd., south of Interstate 295. It is in the Riverplace Shopping Center in Mandarin.

Sierra is planned in the former Petco store at 11111 San Jose Blvd., south of Interstate 295. It is in the Riverplace Shopping Center in Mandarin.

Camburas & Theodore Ltd. of Des Plaines, Illinois, is the architect. Kimco Realty is the landlord.

Sierra categories include activewear, camping, fishing, home décor, pet, sandals and watersports.

Brand names include The North Face, Carhartt, Born, Smartwool, Altra, Sorel, Merrell and Keen. 

Plans show the interior rear of the Sierra is planned for the Riverplace Shopping Center in Mandarin.

Plans show the interior rear of the Sierra is planned for the Riverplace Shopping Center in Mandarin.

Sierra is part of The TJX Companies Inc. and a sister brand to off-price retailers T.J. Maxx, Marshalls, HomeGoods and Homesense.

Sierra is part of The TJX Companies Inc. and a sister brand to off-price retailers T.J. Maxx, Marshalls, HomeGoods and Homesense.