Ultra-luxury automaker Aston Martin is throwing its name — and aesthetic — behind a multi-site condominium project it is working on with Clearwater-headquartered Valor Real Estate Development.

The project includes three residential developments to be built in coming years, including one in Tampa Bay Valor will also develop. Another is in Mexico City and will be developed by Grupo Bosque Real.

While Valor, Aston Martin and its spokespeople are officially mum on where the local development will be, the luxury developer’s CEO, Moises Agam, let it slip that it would be close to home when speaking Tuesday afternoon.

“We’re saying every drive deserves a destination and we’re looking to build great destinations in the areas that we’re looking at,” he says. “For example, we’re also looking at Tampa Bay. We’re looking to do a development in Clearwater, Florida on the most amazing site there.”

Agam, along with a pair of Aston Martin executives, was speaking via Zoom to a handful of reporters from Mexico City, where they gathered for the city’s Grand Prix. The Formula 1 race is scheduled to begin with practice sessions Oct. 24 and to run on Oct. 25.

The site of the announcement is not surprising given Aston Martin’s long history as a racing team, though it’s mostly known as the high-end luxury car maker whose famously elite clientele include King Charles III and, of course, James Bond.

The call was to discuss the partnership between Aston Martin and Valor, along with the details of the first of the expected to be three projects, a waterfront luxury condominium project near Daytona International Speedway on Daytona Beach Shores.

We’ve been putting stone and marble and wood and buildings for generations, but it’s about how you envision it, how you craft it, how you cut it, how you place it, and that care and attention to every detail, that harmonious that harmonious coexistence of all the details and all the materials, that’s what makes a big difference.” –Moises Agam

The 86-unit community will be “a close collaboration between Aston Martin’s design team and the project real estate partner” Valor, according to a statement.

Valor, which is in the process of rebranding from Valor Capital, has been in business for about 40 years. According to its website, previous projects include the development of the luxury towers SkyView and Serena by the Sea in Clearwater.

Agam says the site where it will build the Aston Martin Residences Daytona Beach Shores is along land that was on the track of the original racing circuit in the years before the start of NASCAR and the construction of the speedway.

The property is at 3411 S. Atlantic Ave. Volusia County property records show Valor paid $4.5 million for it in December.

The property’s history is what led Valor to consider building an automotive-themed development on the site.

Valor began looking for a partner for the project and eventually met up with the Gaydon, England automaker whose real estate portfolio includes the Aston Martin Residences in Miami and a recently completed four-bedroom town house in Tokyo’s Omotesandō neighborhood.

“I mean, of course, it’s a brand that we know and loved for a very long time, but we really fell in love with some of the concepts that we share,” Agam says. “For example, the honesty of communication and the honesty of materiality is very important to us.”

 

The 18-story tower, Aston Martin Residences Daytona Beach Shores, will have two floors of parking as well as two penthouse floors with a total of eight ultra-luxury units.

Every unit in the building, according to the statement, will have access to a “world-class package of residential amenities,” while the mixed-use development will have a fine dining restaurant and an artisan bakery.

The developers didn’t share details in the statement or the call about what amenities would be at the Daytona tower, but a list from the Miami community may provide a glimpse of what’s to come. That project includes a fitness and spa lounge, curated art gallery, sauna, barbershop and salon, butler service and two movie theaters.

Plans are for construction to begin in Daytona next year with the completion expected in 2029.

Marek Reichman, Aston Martin’s executive vice president and chief creative officer, says transforming the vision of the automaker to a residential tower is not as complicated as one might think.

The sportscars the company produces are exhilarating and have a sense of purpose, he says. “Translating that into a physical space is relatively easy for a creative and a designer, because there are materials and accents and feelings and sounds and textures that give you the same sensation.”

Reichman says people fall in love with the exterior of an Aston Martin car but spend the vast majority of their time inside it. To keep that sense of luxury and sport, the company focuses on sensation and materiality.

In the case of the Daytona Shores tower, because it is on the beach the property needs to feel light and airy. That means adding “the right feelings” through the right colors, textures, stones and lighting. And for the areas away from the ocean — cinema room, bar, common area — there needs be a different vibe in order to relax.

“For me,” Reichman says, “it is creating that sensation of ‘wow,’ which is exactly what you have when you approach and drive an Aston Martin.”