Neptune Beach will gain a new food-and-beverage option this week with the opening of Jeff’s Bagel Run as the company continues to expand across the Florida market. 

The Neptune Beach store will be the housemade bagel-and-coffee chain’s 17th Florida location and 31st nationwide. It is the company’s first Northeast Florida store. 

The first Northeast Florida location of Jeff's Bagel Run is scheduled for a March 6 grand opening in Neptune Beach.

The first Northeast Florida location of Jeff’s Bagel Run is scheduled for a March 6 grand opening in Neptune Beach.

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Jeff’s Bagel Run started in 2019 with deliveries during the COVID pandemic then opened its first brick-and-mortar shop in 2021 in Ocoee. 

“We look for communities that value great food, strong local connections and a neighborhood feel — and the Beaches area checks every box,” founder Jeff Perera said in a news release.

The Neptune Beach store, at 628 Atlantic Blvd., Suite 4, in the Seminole Shoppes, will host a soft opening March 4 and March 5 with a grand opening March 6. There will be bagel giveaways, raffles, appearances by the Jacksonville Jaguars cheerleaders and mascot, and in-store promotions. 

Jeff’s Bagel Run will be open 6:30 a.m.-2 p.m. daily.