A new Loungefly backpack and a small collection of other travel-oriented items themed to Universal Studios is now available for CityWalk guests.

Universal Studios Collection

Universal Parks and Universal Pictures fans alike may enjoy this new batch of merchandise themed to the company as a whole. The new items include a keychain, lanyard, refillable Freestyle cup, and a collectible Loungefly backpack.

Much of the collection leans into the company’s long history in cinema. Universal Pictures traces its roots to 1912, making it one of the oldest movie studios still in operation. Over the decades, the studio evolved through multiple ownership changes and expanded its portfolio to encompass themed experiences through parks around the globe.

Universal Studios Florida opened on June 7, 1990 as a working studio and theme park inspired by the company’s film history. The park was originally designed to combine behind-the-scenes production elements with major attractions based on popular movies, though it gradually shifted away from its “working studio” concept as guest demand focused more on immersive rides and themed lands.

Universal Studios 1912 Varsity Jacket Keychain – $17

Universal Studios film merchandise collectionUniversal Studios film merchandise collection

This small keychain continues the monochromatic theme through a black varsity jacket design with white trim. On the torso “Universal Studios” and “1912” are featured, the latter referencing the founding year of the company. The reverse side of the jacket showcases a large graphic of the Universal globe.

Universal Studios film merchandise collectionUniversal Studios film merchandise collection

Universal Studios Lanyard Pouch – $8

Universal Studios film merchandise collectionUniversal Studios film merchandise collection

The film theme continues with this transparent pouch, allowing guests to stow their lanyards as needed when riding attractions or otherwise just tucking the accessory away.

Universal Studios Freestyle Refillable Cup – $19.99

Universal Studios film merchandise collectionUniversal Studios film merchandise collection

For park guests, a new design of refillable Freestyle cup was released alongside this collection. The cup sports a more colorful look than the earlier items, though the Universal globe and arches remain prominent around the featured design.

Universal Studios film merchandise collectionUniversal Studios film merchandise collection
Location

We found all these items at a merchandise kiosk located just outside of Margaritaville in Universal’s CityWalk.

Universal Studios film merchandise collectionUniversal Studios film merchandise collection

Loungefly collectors out there – what do you think of this new design? We encourage you to share your favorite Universal bags with us on social media!

For more Universal Studios news from around the world, follow Universal Parks News Today on Twitter, Facebook, and Instagram. For Disney Parks news, visit WDWNT.