Professional licensing rarely gets attention, but for millions of workers, it shapes career access and income stability.
That reality sits at the center of EducUp’s strategy – and over the past year, the Miami-based edtech company has shifted from early expansion to focused execution across regulated industries.
When Refresh Miami last spoke with Carlos Raul, co-founder and CEO of EducUp, the company was beginning to grow beyond Florida with its insurance education programs. Since then, that push has accelerated across both geography and product depth.
“We expanded the insurance industry across over 30 states,” Raul told us. He explained that EducUp now serves thousands of insurance professionals – including life and health agents, adjusters, and customer service representatives – through continuing education and licensing programs required to remain active in the field.
Florida remains the strongest market, but Texas and California are gaining traction, with New York next. The company’s broader approach centers on industries where licensing creates consistent demand and clear value for learners.
EducUp has now surpassed 2.8 million learners across its apps and accreditation programs and is approaching the 3 million milestone, Raul said. Unlike many consumer learning platforms, most of these users arrive with a defined goal and willingness to pay.
“In accreditation, most users are paid users,” Raul noted. “They come with a specific need: to complete continued education or get licensed. So the value is very clear.”
That clarity has translated into sustained revenue growth and a milestone that marks a shift in the company’s trajectory.
“Last month was the first cash flow positive month that we had,” he said. “We can say now we’re profitable.”
Profitability has been supported by disciplined operations and the growing role of AI across development and support. With a 14-person team, including co-founders Yamel Barroso and Yusnier Viera, EducUp has used AI to accelerate feature launches, improve customer support, and increase output without major hiring.
“AI is definitely a game changer,” Raul asserted. “We’re building faster and launching features much quicker than before.”
Recent product updates reflect that speed. A new platform for agencies allows them to offer discounted education programs to their agents while earning commissions, creating a new B2B growth channel. EducUp has also introduced an AI-powered exam simulator and voice-based support system designed to answer common learner questions more efficiently.
Beyond insurance, the company has expanded into behavioral health education and entered Florida’s real estate licensing market, offering pre-licensing and continuing education programs for agents and brokers.
Looking ahead, pre-licensing courses represent a major focus.
“We are doubling down on pre-licensing,” Raul said. “It’s an even bigger opportunity than continued education.”
The company is also strengthening partnerships with agencies and franchise networks to scale distribution while maintaining profitability.
“Our goal is to surpass $1 million in ARR this year,” he said. “Once we get there, many strategic options open up.”
Pictured above: EducUp co-founders, left to right, Carlos Raul (CEO), Yamel Barroso (CMO), and Yusnier Viera (Chief Learning Officer).
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I am a Miami-based technology researcher and writer with a passion for sharing stories about the South Florida tech ecosystem. I particularly enjoy learning about GovTech startups, cutting-edge applications of artificial intelligence, and innovators that leverage technology to transform society for the better. Always open for pitches via Twitter @rileywk or www.RileyKaminer.com.
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