Seven stores are slated for conversion as part of the company’s regional transformation strategy, including two in Jacksonville.
JACKSONVILLE, Fla. — The Winn-Dixie Company is consolidating its brand footprint with the announcement that several Harveys Supermarket locations will convert to Winn-Dixie stores across Florida and southern Georgia.
This change includes two stores in Jacksonville. Here’s what we know:
Which Harveys stores are converting to Winn-Dixie?
Seven stores are slated for conversion as part of the company’s regional transformation strategy. The locations include 5909 University Blvd. W. and 5250 Moncrief Road W. in Jacksonville.
Other stores undergoing this change are located in Lake City, Lakeland, Ocala and Folkston, Georgia.
These conversions continue a broader trend of consolidation and rebranding within the Southeastern grocery sector, particularly as legacy banners evolve to compete on pricing, private-label offerings and digital convenience.
Why are Harveys stores changing to Winn-Dixie?
The shift reflects a deliberate move by the Winn-Dixie Company to streamline operations under a single, more recognizable brand.
CEO Anthony Hucker said in a news release that the transition builds on more than a century of shared history between the two banners.
By unifying under the Winn-Dixie name, the company aims to strengthen brand recognition across Florida and Georgia and invest more efficiently in store upgrades and pricing strategies.
This aligns with industry-wide consolidation trends where grocers are focusing on fewer, stronger brands to compete with national chains and discount retailers.
What changes can customers expect in converted stores?
Shoppers visiting former Harveys locations will notice a refreshed look and expanded offerings tied to the Winn-Dixie brand.
Key updates include expanded fresh produce and meat selections, increased availability of Winn-Dixie Own Brand products, prepared foods and deli upgrades and store redesigns aligned with Winn-Dixie’s current format.
Most store staff will remain the same as well.
What happens to Harveys Rewards customers?
Customers enrolled in Harveys’ loyalty program will not lose their benefits. Instead, rewards accounts will transition directly into the Winn-Dixie Rewards app.
Existing points automatically transfer, and no new account setup is required. Customers also can continue using their phone number to log in and access digital coupons and weekly deals.
When will the Jacksonville stores convert?
The company has not released exact conversion timelines for each location but said updates would be shared as each store progresses through the transition.
Why does the Winn-Dixie rebrand matter?
The conversion of Harveys stores marks another step in the evolution of the Winn-Dixie Company as it doubles down on a single, unified identity.
This story was originally published by our news partners at the Florida Times-Union.