Gen Z is officially taking over the rental market — and they still have their sights set on Miami.
A recent RentCafe report showed a growing number of Generation Z renters in major U.S. metropolitan areas, especially higher-cost coastal cities, where homeownership is more difficult to attain.
In cities like California’s San Jose, for example, almost 95% of Gen Z residents rent, highlighting the challenges young adults are currently facing in today’s housing market.
Though many Southern and Midwestern cities are growing in popularity with Gen Z, Miami continues to stand out as one of the nation’s most competitive (and sought after) rental markets.
Miami Still Competing for Young Renters
Due in part to its strong job market, lifestyle appeal, and constant influx of new people, South Florida continues to be an attractive option to younger renters.
Miami is among the most popular cities in the broader area, consistently ranking among the most competitive rental markets in the United States. In recent years, they have consistently seen high demand and limited supply, driving the heated competition for vacant units.
For renters early in their careers, Miami offers ample job opportunities–but at a high cost.
Gen Z Driving the Rental Market
On a national scale, Gen Z is becoming one of the most dominant renter demographics. As young adults begin to set their sights on home ownership, the number of younger participants in the real estate market continues to grow.
According to the report, experts predict the generation will make up the largest portion of renters by the end of the decade.
Simultaneously, Gen Z renters prioritize affordability, exploring smaller or lower-cost markets across the country–even in unexpected, more rural or suburban areas.
As Gen Z renters continue to expand into new cities across the U.S., Miami–an area where opportunity and competition coincide–remains a strong contender for many.
For the full report, click here.