A Florida CEO sold his home for nearly $1 million after using ChatGPT to handle pricing, marketing, and negotiations — walking away with $100,000 more than real estate agents said the property was worth, according to Fortune.
His story is part of a growing wave of Americans turning to artificial intelligence (AI) to solve real financial problems.
Newsweek reached out to the National Association of Realtors (NAR) via email on Saturday for comment.
From Road Trip Conversation to $954,800 Sale
It started on a long drive from south Florida to North Carolina last holiday season, Fortune reported. Robert Levine, CEO of strategic consulting firm ComOps, and his wife began prompting ChatGPT with questions about the home-selling process to pass the time. The conversation quickly evolved into a full strategy session.
By the end of the trip, the AI had taken over the marketing, planning, pricing, and negotiating for the sale of their Cooper City, Florida, home. The property sold for $954,800 — one of the highest per-square-foot prices in the market, according to Levine, despite not having the best view, the largest lot, or being the most updated home in the area, according to the outlet.
ChatGPT advised Levine to list $100,000 above what real estate agents had recommended — a figure he told Fortune the agents lacked confidence defending. The AI also handled granular details: which walls to repaint, when to schedule viewings around his busy schedule, and how to manage first impressions. Levine showed the home to 15 buyers; one-third submitted an offer.
The process was not fully autonomous, Fortune noted. Levine had to actively prompt the AI at each step, retained a lawyer for the legal aspects, and relied on human help for tasks the technology could not perform, such as hosting open houses.
Levine Isn’t the Only One Letting AI Handle the Math
Millions of people are turning to AI not just for productivity and research, but to tackle some of the most personal and pressing financial challenges of their lives.
Jennifer Allan, 35, a realtor and content creator from Delaware, is one of them. She used ChatGPT to tackle $23,000 in credit card debt after years of financial avoidance, she told Newsweek last year. Following a difficult postpartum period, Allan said she had leaned on credit cards just to keep her family afloat.
Inspired by online 30-day challenges, she committed to prompting ChatGPT every day for a month — tasking it with suggesting one daily action to save or earn money. The bot recommended everything from canceling unused subscriptions to searching for loose change, which alone netted her more than $100. Its biggest suggestion was to comb through old apps and accounts — a step that helped her uncover more than $10,000 she didn’t know she had access to.
By day 30, Allan had paid off $12,078.93 — roughly half her total debt. She also slashed her monthly grocery bill from around $800 to just over $200 by following an AI-generated meal plan built around what was already in her pantry. Household debt across the U.S. hit $18.2 trillion in the first quarter of 2025, according to the Federal Reserve Bank of New York.
Levine on the AI Real Estate Experience
On agents vs. AI pricing confidence, Robert Levine told Fortune: “When we met with real estate agents, they lacked confidence in pricing. ChatGPT gave us more confidence in price points of where the market was going.”
On accessibility: “I’d recommend it to everyone. ChatGPT is not coding. It is a conversation, and you’re going to have to have that conversation with a real estate professional if you want to go that direction anyway.”
On the granular details AI handled: “It pushed us through all of that, including small things that I would have never thought of. The first impression is important. We hear that all the time about curb appeal. But also when they walk into the house, they don’t want to see scuffs on the wall.”
On AI’s limits: “It doesn’t necessarily replace professionals. But it does allow us all to have the ability to be more curious and to feel more confident in the decisions we’re making.”
What Happens Next
OpenAI announced in February that ChatGPT had reached 900 million weekly active users, putting the platform within striking distance of 1 billion, and revealed it now has 50 million paying subscribers.