A fashion rental app called Pickle has a second brick-and-mortar location — a pop-up store in Miami. The peer-to-peer marketplace lets users rent designer outfits and other items from local closets.
FULL STORY: Pickle brings ‘Airbnb for closets’ to Wynwood as Miami’s event season heats up
Here are key takeaways:
Pickle opens a Wynwood pop-up at 319 NW 25th St. letting Miami users rent designer gowns and party looks for events like Swim Week, Miami Open and Ultra. The shop runs March 21-May 31, 2026. Here’s a look inside. Pickle
• The Wynwood pop-up at 319 NW 25th St. runs March 21 through May 31. This is Pickle’s second retail location — a West Village storefront in New York City opened in December 2023.
• Pickle’s Miami user base grew 431% year over year, rentals jumped 284%, and items listed from local closets increased 545%, according to the company. Miami closets went from 1,900 listed items in 2024 to more than 13,900.
• Rental prices range widely: a $7,500 wedding gown rents for $900 a week; a maxi dress goes for $20. According to Fortune, 1 in 5 Miami women ages 18-35 use the app.
• The store’s inventory will come from local closets and be merchandised around upcoming events including Ultra (March 27-29), the Miami Open (through March 29), Formula 1 (May 1-3) and Swim Week (May 25-June 1).
• Pickle’s strategy is to pop up in cities when demand and cultural moments peak rather than maintain permanent stores. Co-founder and CEO Brian McMahon said the company is “actively exploring” a more permanent Miami footprint and eyeing November and December around Art Basel for potential future activations.
• The platform is eyeing expansion beyond women’s fashion. McMahon said menswear is “a natural area” to grow into, and the second most rented item on Pickle in 2025 was a Canon Powershot G7 X Mark II camera, valued at $1,500 and renting for $100 a week.
This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported, written and published content. It was reviewed and edited by our journalists.