Two locations are closing in Jacksonville, and seven other Harveys Supermarket locations are converting to Winn-Dixie branding.
JACKSONVILLE, Fla. — Jacksonville’s grocery scene is changing, with more stores closing and several undergoing rebrands.
Two Harveys Supermarkets in Jacksonville will be closing in mid-May, according to a release from The Winn-Dixie Company.
The stores closing are located at 201 West 48th Street and 49 Arlington Road South.
“Transformation sometimes requires difficult decisions, and in certain cases this can mean closing stores when it’s necessary to support the future success of our company. We understand the impact this decision has on our associates and are committed to supporting them through this transition,” the company said in a press release. “Associates who wish to continue their careers with Winn-Dixie may apply for open positions at nearby stores, and eligible associates who do not transfer will receive severance.”
Several other Harveys stores will convert to Winn-Dixie locations.
5909 University Blvd. W., Jacksonville, FL 322165250 Moncrief Road W., Jacksonville, FL 322094506 SW Heritage Oaks Circle, Lake City, FL 320243606 S. Second St., Folkston, GA 315373435 N. Pine Ave., Ocala, FL 344752630 US Highway 92, Lakeland, FL 338011305 Ariana St. W., Lakeland, FL 33803
The Jacksonville-based grocery giant, The Winn-Dixie Company, was known as Southeastern Grocers until late 2025, when it announced a name change and a shift in business priorities.
“The conversions mark another step forward in the company’s evolution to The Winn-Dixie Company, reflecting a sharpened focus on growing the Winn-Dixie brand and delivering a more unified grocery experience for customers across Florida and southern Georgia.”
The company said the stores will continue to be staffed by their current local teams, but with a change in product offerings. Key updates include expanded fresh produce and meat selections, increased availability of Winn-Dixie Own Brand products, prepared foods and deli upgrades and store redesigns aligned with Winn-Dixie’s current format.
Customers enrolled in Harveys’ loyalty program will not lose their benefits. Instead, rewards accounts will transition directly into the Winn-Dixie Rewards app.
In its rebrand announcement, the company said it was putting more focus on business in Florida, meaning new expansions in the state and the sale of dozens of locations elsewhere.