An internationally recognized bakery cafe known for its sweet and savory pastries, cakes and mochi donuts, baguette sandwiches and more is introducing itself to Northeast Florida at the St. Johns Town Center.
Paris Baguette opened its first Jacksonville bakery cafe March 31 at 4624 Town Crossing Drive, Suite 125, in the regional shopping center on the Southside.
“We focus on high-quality pastries, cakes, sandwiches, coffee and beverages,” Assistant General Manager Kate Toler told the Times-Union.
The new bakery cafe is the first of at least four anticipated Jacksonville locations for the chain, which dates back to 1988 in South Korea.
The roughly 2,552-square-foot Town Center space formerly housed Pieology Pizzeria, which closed in April 2022 after nearly six years.
There, Paris Baguette joins Chicken Salad Chick, Noodles & Co. and Smoothie King in the one-story retail strip-style building.
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Pastries are the specialty at Paris Baguette, located at 4624 Town Crossing Drive, Suite 125 in St. Johns Town Center, Tuesday March 31, 2026. [Doug Engle/Florida Times-Union]
Paris Baguette offers freshly made pastries, baguette sandwiches, donuts, cakes, tarts, breads, and other fare such as salads and wraps. It’s all done in-house, Toler said.
“We have bakers coming in at 2 a.m. every day and they bake everything,” she said. “Then we have the cake decorators come in at 4 a.m. Sandwiches are done as well, so they come in really early to prep everything.”
Cakes include classics such as Chocolate and Red Velvet to the unique Triple Chocolate Crunch Irish Cream Layer Cake, Blueberry Chiffon, Cappuccino and Chocoholic Chiffon Cake, the online menu shows.
“Our cakes are more on the lighter side. We have the soft cream cake,” said Toler, noting that their cream cakes aren’t as dense or heavy as a traditional cake.
Among those cakes are the Strawberry Soft Cream Cake, which the online menu describes as “vanilla cake filled with soft cream and fresh strawberries, topped with more berries.”
Among the tarts are Pastel De Nata, Tiramisu and Cheese, as well as the signature mixed berries. The pastry selection ranges from traditional almond, chocolate and butter croissants to French Apple Turnovers, Pineapple Brulee Pastry, Sticky Milk Buns and Walnut Cream Bread.
Pastries are the specialty at newly opened Paris Baguette at 4624 Town Crossing Drive in the St. Johns Town Center on Jacksonville’s Southside.
The donuts come in classic, mochi and croissant styles. The selection features the King Cream Donut, Strawberry Mochi Donut and Sweet Rice Red Bean Puff.
The croissant donuts, as well as the Mochi donuts, are among Paris Baguette’s most popular offerings, General Manager Jin Huang said.
On the savory side of the menu, the Smoked Sausage Bread is a cream bun filled with smoked sausage and dijon mustard, topped with mozzarella and ketchup, Huang said.
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Current seasonal savory offerings showcase Korean BBQ in a Pizzetta, grilled cheese sandwich, wrap and salad, the online menu shows.
Other featured menu items include Pepperoni Pizzetta, Curry Croquette and Hash Brown Bread with Ham & Cheese.
The bakery cafe offers coffee plus other hot, cold and frozen beverages, organic milk and other drinks, according to its website.
Rapid cafe growth
Signage celebrates the opening of Paris Baguette at the St. Johns Town Center. The South Korean-founded chain headquartered in New Jersey is known for freshly made pastries, baguette sandwiches, Mochi donuts, cakes, tarts, breads and other offerings.
Paris Baguette has more than 4,000 restaurants worldwide — many in North America, according to the chain’s website.
The Town Center cafe is the 301st Paris Baguette location in the United States, restaurant officials said.
“Obviously, Jacksonville is a very vibrant city with a large population, beautiful beachfront and a lot of visitors come here and there are a lot of residents,” Toler said of the factors contributing to Paris Baguette’s decision to open its first Northeast Florida cafe here.
“It’s a big market, but I feel like it aligns with our [philosophy and commitment]. We want to make beautiful, tasty pastries to make you feel happy. And I feel like Jacksonville is a city that when you think about it, you feel happy, relaxed,” Toler said.
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Michele Gibbs picks out her pastries at newly opened Paris Baguette bakery cafe in the St. Johns Town Center.
A company representative last April told the Times-Union that Paris Baguette was exploring potential future locations in Mandarin and Jacksonville Beach as part of a multi-unit development. No timeline has been announced for those new stores.
The chain’s website currently lists eight in Florida. In addition to Jacksonville, Paris Baguette also has locations in Coral Springs, Delray Beach, Miami, Orlando, Tampa, Winter Garden and Winter Park.
The Town Center buildout cost was estimated at $150,000, according to a city building permit issued July 24, 2025.
Town Center and adjacent shopping centers already boast a variety of sweet treat bakeries and restaurants.
Among them are Light on the Sugar Bakery Cafe, 4860 Big Island Drive Unit 2 in The Markets at Town Center; The Yard Milkshake Bar, 4906 Town Center Parkway Unit 406 in The Strand at Town Center; Kilwins Chocolates & Ice Cream, 10281 Mid Town Parkway Suite #125 at Town Center; Sugar Factory, 4910 Big Island Drive at The Markets at St. Johns; and Mayday Ice Cream, 4853 Big Island Drive No. 3 in The Markets at Town Center.
Paris Baguette, which has at least 42 seats, is open 6 a.m. to 9 p.m. Monday through Thursday and 6 a.m. to 9:30 p.m. Friday, Saturday and Sunday, Toler said.
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Teresa Stepzinski is the dining reporter for the Times-Union. Follow her on X, formerly known as Twitter, @TeresaStepz or reach her via email at tstepzinski@jacksonville.com.
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This article originally appeared on Florida Times-Union: Internationally known Paris Baguette opens bakery cafe in Jacksonville