TALLAHASSEE, Fla. (WCTV) – A curbside concert at Buck Lake Elementary helped to kick off PBJ PLZ! 2025 and PBJ PLZ! 2026 is coming soon!
WCTV’S annual peanut butter and jelly drive starts Thursday, April 2 at schools across Leon County. This will mark PBJ PLZ!’s 10th year!
Leon County School children fill bins and bellies one jar of peanut butter and one jar of jelly at a time.
“Every year our kids show up,” Superintendent Rocky Hanna said, “and they’re helping each other. It warms my heart.”
What students have accomplished to date is remarkable.
9 tons of PBJ and $42,000 in donations last year alone. And since the start? More than 49 tons of peanut butter and jelly and more than $300,000 for Second Harvest.
All donations go to help hungry children during the summer when they cannot count on meals at school.
“I think it’s the children’s connection to their local food bank and to the needs of their classmates through peanut butter,” Second Harvest CEO Monique Ellsworth said.
PBJ PLZ! is a tangible, affordable way for kids to help other kids.
It’s designed to spark conversations about hunger in our community and encourage people, young and old, to give during the hungry summer season.
This year – we’re going big. We have set a goal of ten tons of peanut butter and jelly and we’re hoping to top $50,000 in donations.
“I hope that this year we blow all of our dreams, what we imagine could happen out of the water,” Ellsworth said. “I hope this is met with celebration district wide, that there’s no family that isn’t touched by this either as they receive the peanut butter and jelly or they help gather the peanut butter and jelly.”
Join us Thursday on the Good Morning Show as Leon County School Superintendent Rocky Hanna and Second Harvest CEO Monique Ellsworth join us in the studio to kick off PBJ PLZ! 2026!
You can learn more about the drive and donate here.
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