JACKSONVILLE, Fla. — For Jacksonville Jaguars head coach Liam Coen, there is a clear precedent that has been set in his football life that rears its head constantly in his new role.
Accountability. Coen and the Jaguars‘ entire new regime has demanded accountability from one another and from the locker room and coaching staff since Day 1. Coen and the Jaguars sent public challenges to a number of players during the offseason as a way to make it clear what the new mode of operations in Jacksonville would be.
But one thing Coen has shown is that he isn’t exempt from the same standards. Coen showed this in a team meeting after the Jaguars’ 35-7 loss to the Los Angeles Rams in Week 7, taking the blame for a poor play-call on fourth down.
And it is within that act of accountability that Coen hopes to give the Jaguars the edge they need.
Cmon, this is incredible! I was just talking about how easy it is to coach based off winning: coming up with reasons players could do something else bc what they did in game didn’t work… then there is coaching to be the best, taking ownership of where you/the scheme/the teaching… https://t.co/0IOR4uimFL
— Kurt Warner (@kurt13warner) October 23, 2025
For Coen, this isn’t just a coaching strategy he picked up out of nowhere. As a player, his coaches before him did it, leaving an impact and setting a standard. Then as a young coach in the NFL, he learned what it means to be a head coach and take one on the chin for your team.
“I thought when I was a player, Don Brown did it a lot as the head coach at UMass. He did a really nice job of just—man, we ask them to be accountable, the players, we want accountability from the players. Not to say it’s their fault, it’s just because then we can fix it and move on,” Coen said on Monday.
“When you just say like, yeah, that was me, I got to fix that. And so, then you can—there’s an openness now to learn and grow from the mistake and everybody can learn from that mistake. It’s not, you’re not correcting the player, you’re correcting the play and ultimately everybody can learn something from that. guys, this isn’t good enough by me either. It continues to hold each other accountable.”
Oct 19, 2025; London, United Kingdom; Jacksonville Jaguars head coach Liam Coen talks with quarterback Trevor Lawrence (16) on the sidelines during the second half of an NFL International Series game at Wembley Stadium. Mandatory Credit: Kirby Lee-Imagn Images / Kirby Lee-Imagn Images
“And then I thought Sean [Rams Head Coach Sean McVay] did a nice job of it as well when I was in LA in terms of there’s a standard of execution that we hold and that we have and that everybody is held to and we’re no different as coaches. And so, I just think that when you can put a little bit on yourself and, and show, guys, this isn’t good enough by me either. It continues to hold each other accountable.”
Jacksonville Jaguars head coach Liam Coen talks with Jacksonville Jaguars quarterback Trevor Lawrence (16) between plays before an NFL scrimmage at EverBank Stadium Friday August 1, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union] / Doug Engle/Florida Times-Union / USA TODAY NETWORK via Imagn Images
The Jaguars’ locker room has picked up on Coen’s lead-by-example style, and the hope is it can carry over into their first post-bye contest vs. Pete Carroll and the Las Vegas Raiders.
“I feel like no man is bigger than the program. I feel like when you got a coach that’s accountable, it is only right everybody else is accountable,” Jaguars running back Travis Etienne said in the locker roon on Monday.
Jacksonville Jaguars quarterback Trevor Lawrence (16) passes as Jacksonville Jaguars head coach Liam Coen watches during the Jacksonville Jaguars’ mandatory minicamp Tuesday June 10, 2025 at the Miller Electric Center in Jacksonville, Fla. [Doug Engle/Florida Times-Union] / Doug Engle/Florida Times-Union / USA TODAY NETWORK via Imagn Images
“I feel like Liam does a great job. Even when we were winning, he was still being accountable, taking it on the chest, you know, so being behind a coach like that, like there’s no hiding, you know, you can’t hide from anything. Everything is on film. You are what you put on your resume. And he understands that from a coaching standpoint. And I feel it trickles down to the players.”
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