One of the world’s hottest fashion brands has laid roots in Tampa, with PAIGE opening its first-ever Florida store in Hyde Park Village. Located at 1517 W. Swann Ave., PAIGE celebrated its grand opening last Friday as it became the newest addition to the shopping and dining scene in Hyde Park Village.

Founded in 2004, PAIGE is an international apparel brand for men and women, offering curated collections made with the finest materials sourced from around the world. While the brand may have more name recognition on the women’s apparel side, the men’s selection is just as impressive. It’s my personal go-to for jeans.

The interior of a storeThe interior of a store

The interior of a storeThe interior of a store

The interior of a storeThe interior of a store

The store features a full lifestyle collection, offering denim, leather, outerwear, silks, knits, footwear, accessories, swimwear, and plenty more. PAIGE is open Monday-Saturday from 10 am to 7 pm and Sunday from 12-5 pm.

While the brand is sold in more than 80 countries in 1,000+ stores, Tampa joins an exclusive list of cities in which PAIGE opened its own storefront. Hyde Park Village is in a select club with cities such as London, New York and Macau.

Paige Adams-Geller, PAIGE’s Co-Founder and Creative Director, designed the 1,800 square-foot space with her creative team, who executed her vision. The interior design “draws inspiration from Tampa’s coastal charm and natural beauty through a refined mid-century modern aesthetic.”

“The opening of this store marks an exciting expansion as our first location in Florida, and we couldn’t think of a better place to begin this chapter,” said Adams-Geller. “We’re eager to bring our comfortable, timeless, and flattering pieces to this vibrant community and are honored to be joining Tampa’s beloved landmark, Hyde Park Village.”

Hyde Park Village General Manager Susan Martin said PAIGE is the perfect fit for the historic community.

“We are very thoughtful about the brands we welcome to Hyde Park Village because this neighborhood has a personality all its own,” she said. “PAIGE has a playful confidence and a real sense of joy in what they do, and we believe that will resonate with our guests. It’s exactly the kind of brand that complements The Village and adds to the experience we’re creating here, and we’re excited to welcome them.”