OneImaging raises $38M to fix the broken world of medical scans

Thirteen years ago, Elan Adler made a decision that would set the course for his life’s work: he would go into radiology. He believed that imaging was “the most upside value / help to humans.” For him, this wasn’t a niche sector – radiology is “the only tool available for us humans to look inside our bodies and figure out what is going on and why,” he added in a LinkedIn post.

Fast-forward to now, and imaging – though foundational to medicine – has become one of the most frustrating and expensive parts of care. It remains the second most used service in health care, yet patients are often met with confusing pricing, limited access, and endless red tape.

Adler saw these contradictions over and over through family, friends, and industry peers asking the same questions: “how much does it cost, where is it lowest in cost, who works with my insurance plan, who has good equipment or staff, who has the earliest available appointment?”

That pattern haunted him. When his father faced a six-week delay for a needed MRI, the cancer he had spread before the scan ever occurred. That moment crystallized everything. It wasn’t enough to see flaws from the inside – Adler decided he would build a solution. That solution is OneImaging.

Today, OneImaging announced $38 million in a Seed / Series A round led by Vy Capital, with participation from investors including Aquiline, Figma CEO Dylan Field, and Balaji Srinivasan. The funding will help expand the company’s mission : aiming to make diagnostic imaging affordable, fast, and transparent.

“We’ve just raised $38 million … to continue our mission of making diagnostic imaging more affordable and accessible for everyone,” Adler asserted (pictured below).

Unlike many digital health startups that bolt a tech layer onto existing systems, OneImaging built both the platform and the network. The company partners with accredited imaging centers nationwide and provides patients a seamless system to book scans, manage insurance approval, see pricing, and receive results.

The promise: as simple as reserving an Airbnb, but tied into a patient’s insurance plan. Adler assures that the savings can reach as much as 80%, and appointments become faster and closer to home.

In less than three years, the company shared that it has grown 50x, integrated with major health plans, and serviced over two million people including clients in the Fortune 100.

Adler often frames it this way: patients currently have little control or visibility. “Until now, patients had little education or perceived choice in where they received imaging. What matters most isn’t getting a scan where your doctor happens to work, but getting it faster, knowing the upfront cost, and being able to trust the quality of the service.”

OneImaging aims to reinsert market dynamics into healthcare, letting patients and employers act with information instead of navigating opaque systems.

For imaging centers already overwhelmed by claims waits and no-shows, Adler promises minimal disruption. “We blend in with the existing operation,” he said, helping centers improve throughput without demanding they rebuild their backend. That kind of pitch helps center operators see it less as competition and more as augmentation.

Still, building trust in health care is never easy. Adler admitted he had to learn the language of health plans: TPAs, captives, networks — all of it unfamiliar territory. Convincing partners, one center at a time, took persistence and building a track record. But now, with funding, clients, and results in hand, OneImaging has momentum.

“By re-inserting free-market dynamics back into healthcare, we aim to remove the barriers between people and the answers that imaging provides,” Adler wrote.

OneImaging raises $38M to fix the broken world of medical scans

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