In addition to promoting exports, USA Pulses continues expanding its international presence. Kanning noted the organization recently opened an office in Africa to help strengthen trade relationships and identify new opportunities.
“We have representatives all over the world,” Kanning said. “They develop those relationships all the time, including now even in Africa.”
The conference also includes networking sessions and discussions surrounding logistics, trade barriers, risk management, and global market trends.
“It’s all about building relationships,” Kanning said. “That networking is what’s going to happen here.”
More than 50 countries participated in last year’s event, with over 1,000 attendees expected again this year as the pulse industry works to expand global demand for U.S.-grown pulse crops.
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Source: Western Ag Network, Haylie