Rubell Family Sells Miami-Area Site for $15 Million

The Rubell real estate and art family sold a development site in Allapattah near their museum to Neology Group for $15 million, records show.

The one-acre site at 1000 Northwest 23rd Street is the first part of a three-part residential project planned last year by the Rubells, Neology and Lion Development Group.

Records show the Rubells bought the lot in 2021 for $5.35 million, nearly tripling in value over five years.

The land also is near the Rubell Museum, a 100,000-square-foot art campus with 33 galleries in several interconnected warehouses. The museum is at 1100 Northwest 23rd Street.

Part one plans call for a 21-story building with 330 residential units and 10,000 square feet of ground-floor retail.

Lissette Calderon’s Coconut Grove-based Neology, the Rubell family and Michael Simkins’ Miami-based Lion said in December that the project would include three phases, with details of the latter two phases expected this year. Those plans have not yet been publicly disclosed.

Neology and Lion did not immediately respond to calls for a request for comment. Juan Roselione-Valadez, director of the Rubell Museum, did not have information on the site and said the Rubell family is currently traveling.

Allapattah sits just south of Wynwood and has attracted developers’ and gallerists’ eyes. The neighborhood was traditionally a Dominican enclave where the primary industry once was fruitpacking.

The Rubells, longtime Miami Beach developers, first opened their art collection to the public in Wynwood in 1993. After helping put the neighborhood on the map as a cultural destination, they moved the museum to Allapattah in 2019 and have since continued acquiring property in the emerging neighborhood.

Simkins’ Lion has partnered on several Miami developments, including the first branded residence for Palm Tree Crew, the lifestyle and music festival company founded by DJ Kygo and his manager, Myles Shear. Lion is developing the short-term-rental-friendly condominium project alongside PMG, Eden Residential and Sterling Equities. The firm also partnered with PMG and Marc Roberts on the 659-unit 38 West Eleventh Residences Miami, one of several towers the trio has planned in Miami.

Calderon’s completed apartment projects in Allapattah include the 192-unit No. 17 Residences, finished in 2021; the 323-unit The Julia Residences, which was completed last year; and the 237-unit Fourteen Main Street Residences, also completed in 2025.